Phygital: Blending Physical and Digital Marketing for Better Customer Experience

Phygital: Blending Physical and Digital Marketing for Better Customer Experience

We’re living in a digital world, where it’s no longer seems unusual to buy all sorts of products over the internet. But with the pandemic COVID-19 inevitably accelerated changes in the way we shop and the increase in digital purchases to grow. Despite the changes being forced upon us many people miss visiting shops and […]

Customer Journey: Optimising Customer Experience Is More Important Than Ever

Customer Journey: Optimising Customer Experience Is More Important Than Ever

Customer journey, finding and reaching your destination is a whole lot easier when you have a map for guidance. Incorporating customer journey into your content marketing means you can produce and deliver your content in ways which adds context in your marketing. What is a Customer Journey? Customer journey maps is a visual way to […]

Capability Maturity Model (CMM): Its Role in Evaluating and Improving Processes

Capability Maturity Model (CMM): Its Role in Evaluating and Improving Processes

Quality is a critical factor in the success of any organisation. Any enterprise that fails to satisfy customer needs can trace its problems back to a quality issue. Its this understanding that made it necessary to have a framework that helps to improve development processes and overall increase business performance.  What is Capability Maturity Model? […]

ISO: Ensure Compliance and Best Practices

ISO: Ensure Compliance and Best Practices

ISO offers businesses a way to standardise and regulate business processes, keep the highest quality and practices.  Standards are vital in any industry. They provide a set of guidelines for carrying out particular processes. Checks and balances are necessary to guarantee consistency across different sectors. The International Organisation for Standardisation was created for this reason. […]

Measure Business Success Checklist

Measure Business Success Checklist

Measure business success checklist identifies different ways to measure how successful your business idea is. The definition of success can be very different for everyone.  All business owners desperately want their businesses to be successful but it can be unclear how to measure your new business ideas performance. The most important and one most referred […]

Performance Management Checklist

Performance Management Checklist

Performance Management Checklist can help confirm achievements and identify development needs for team members. Whist optimising job satisfaction which can keep people motivated and encourage them to stay within the business rather than moving on. The performance management checklist, when executed effectively, can improve the quality, increase standards and productivity, enhance job satisfaction, and develop expertise […]

Seven R’s of Change Management Checklist

Seven R's of Change Management Checklist

Seven r’s of change management are seven simple questions you can use to help assess change-related risk and even help gauge how effective your change management process will be. Alleviate tensions with change management tools to reduce problems that might arise during a change in a process, change of staff or even software upgrade or […]

Hansei: Recognise Mistakes and Avoid Reoccurrence

Hansei: Recognise Mistakes and Avoid Reoccurrence

Hansei is a Japanese word that means reflection. However, the true meaning is more introspection. Basically, it’s a process of recognising and reflecting on mistakes and taking the appropriate action to ensure the errors don’t happen again. Its roots are in Eastern philosophy and religion and, therefore, an essential part of Japanese culture. School children […]

EQMS: Manage Business Processes for Quality and Compliance

EQMS: Manage Business Processes for Quality and Compliance

Increasing competition among businesses makes it necessary to find an edge, and good quality offerings offer that. Providing customers with the value they seek is integral to the success of your company. When consumers can count on consistently quality products or services, it gives them reasons to trust you.  Studies show that consumers are willing […]

Jidoka – Injecting Human Touch into Automation

Jidoka - Injecting Human Touch into Automation

Every company strives for successful lean. When value flows to the customer, it creates a sense of loyalty in them because they can always count on the best experience from you. For that, you must ensure that the product quality is up to par and remains that way or improves. However, this is not easy […]