Team Checkify
Started back in 2010 by husband and wife team, James and Louise to help their clients improve their website search engine optimisation (SEO) without using black hat methods which were common practice. It started out as a tool mainly used by technical people as it scanned to find issues that needed addressing.
The second stage of the software changed to a checklist focused results to help less technical minded people help themselves make improvements as SEO was becoming more and more important in search engine rankings.