Trust is a crucial metric in business both with staff and customers as can boost both sales and performance.
In business, customers want to know they can trust the companies they’re doing business with. But how can you get customers to trust you? How do you make sure customers don’t hesitate to give their credit card information over the phone or online? Once they’ve put their trust in you, how do you keep it? In this article, we explore the trust gap in business and how to close it.
Trust in Business
The trust gap is what often lies between people that don’t know each other. The distance between their first meeting until they both have full trust in one another.
All businesses are built on trust, or at least that’s what they tell us. People say you need to establish trust with your customers, investors, vendors and even employees to build a successful business. But what is trust? More importantly how do you build it? And does building trust even matter if your customer trusts someone else more than they do you?
When you meet a person for the first time with whom you wish to establish a business relationship they have to see you as trustworthy and likeable. The first question we all ask ourselves when we meet a new person is “Can I trust you?” Once you’ve shown you’re trustworthy, then you can prove you’re talented
People answer one question when they first meet you — and that answer lays the foundation for a business relationship. “Can I trust you?”
Share Your Mission Become Human
Creating great first impressions, increase transparency and bridge the trust gap.
“it is more crucial to our survival to know whether a person deserves our trust.”
The ability to inspire trust in others is central to bridging the trust gap “I can trust this person as they are like me”
Build Business Credibility
Confidence that the business is credible and will remain reliable is key.
Establishing your credibility and authority
The aim always is not to push a product or service onto customer but help that person achieve there end goals.
built on both trust and value.
Customer Feedback & Reviews Are Core
Make it simple to engage with real humans within your company as it goes towards empowering users and generating brand loyalty.
Becoming an intuitive listener and reading beyond what is said.
Amy Cuddy – Trust Gap
The Trust Gap according to Amy Cuddy, trustworthiness (meaning warmth and likability) she writes in her
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Amy Cuddy