Influencer Marketing Checklist

Influencer Marketing is using social media endorsements from influencers in niches, that help you improve your brand awareness, and increase traffic.

Social Media Influencer Marketing is locating people with followers who have sway over your target audience. The size of the community is not as important as the niche.

The process of identifying the correct influencer, researching their content, who they engage with and making sure they have some impact on your perfect customers.

The problem with influencer marketing is that it's time-consuming, and not easy to scale. However, if you do find the right influencers, it can be worth the work to get them to promote your content.

What is Influencer Marketing?

Influencer marketing is a new concept that is slowly but surely taking over the social media world. So what exactly is influencer marketing? 

Influencer marketing is a very new form of advertising that involves finding influential individuals (also known as “influencers”) in your target market and using them to increase awareness of your brand. Influencers are people who have a great amount of influence over the minds of their followers.

They can use their social media presence to promote your brand.

How Can Influencer Marketing Work? 

Influencer marketing is a new term for some, but it has been around in the world of business for quite a while. It is one of the most effective and cost-effective ways to market your brand online.

There are two main types of influencer marketing – paid and unpaid. With paid influencers, you will need to pay them to promote your product or service on their social media accounts. In return, they may receive a commission.

Social Endorsement

Influencer marketing is using social media endorsements from influencers in niches, that help you improve your brand awareness, and increase traffic. Social Media Influencer Marketing is locating people with followers who have sway over your target audience. The size of the community is not as important as the niche.

The process of identifying the correct influencer, researching their content, who they engage with and making sure they have some impact on your perfect customers.

Influencer Marketing Checklist

Social media endorsements from influencers in niches.

Determine Objectives

What you want to achieve.

Brand awareness, visibility, brand loyalty, increase website traffic. Sales or Lead Generation

Research Influencers

The campaign needs to be mutually beneficial and add value both ways, to their work and business aswell as your own.

Ensure that the opportunity, angle and brand is relevant to your influencers content and audience.

Influencer Demographics

What are there target audience in terms of age, gender, and where in the world.

Aim for influencers that align with your brand and your target audience.

Competitor Collaborations

Has the influencer ever worked with any of your competitors?

How long did partnership last? How long ago? Any existing agreement? Any non-compete policy?

Authenticity of Audience

Influencers have an audience.

Can they drive traffic to your content? Are the audience real or fake?

Engagement

Accurate engagement stats.

Sponsored content or organic content.

Determine the Topic

Blog or Review

Measure Performance

Define how you will measure success.