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Influencer Marketing Checklist

Influencer Marketing Checklist 59

Influencer Marketing is using social media endorsements from influencers in niches, that help you improve your brand awareness, increase traffic.

Social Media Influencer Marketing is locating  people with followers who have sway over your target audience. The size of the community is not as important as the niche.

The process of identifying the correct influencer, researching their content, who they engage with and making sure they have  some impact with your perfect customers.

Influencer Marketing Checklist

Influencer Marketing Checklist 60

Determine Objectives

What you want to achieve.

Brand awareness, visibility, brand loyalty, increase website traffic. Sales or Lead Generation

Influencer Marketing Checklist 60

Research Influencers

 The campaign needs to be mutually beneficial and add value both ways, to their work and business aswell as your own.

Ensure that the opportunity, angle and brand is relevant to your influencers content and audience.

Influencer Marketing Checklist 60

Influencer Demographics

 What are there target audience in terms of age, gender, and where in the world.

Aim for influencers that align with your brand and your target audience.

Influencer Marketing Checklist 60

Competitor Collaborations

Has the influencer ever worked with any of your competitors?

How long did partnership last? How long ago? Any existing agreement? Any non-compete policy?

Influencer Marketing Checklist 60

Authenticity of Audience

Influencers have an audience.

Can they drive traffic to your content? Are the audience real or fake?

Influencer Marketing Checklist 60

Engagement

Accurate engagement stats.

Sponsored content or organic content.

Influencer Marketing Checklist 60

Determine the Topic

Blog or Review

Influencer Marketing Checklist 60

Measure Performance

Define how you will measure success.

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Louise Burton-Payne

Checklist Ambassador

Learn to Work Smarter, not Harder!

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