Create a Great Landing Page Checklist

Create a Great Landing Page Checklist

Landing pages are designed for one thing in mind, converting visitors into new customers, but what is the key tips to make a great landing page?

Whether a small business owner or a huge corporate business, it is very important to know how to optimize your website and landing pages for conversions.

In this article, we will show you the best and easy-to-follow landing page checklist full of tips to make a landing page conversion-ready.

What is a landing page?

Firstly you need to understand what a landing page is? A landing pages can be many different pages, the main homepage, other pages like product page or even a standalone web page specifically designed for a marketing or advertising campaign. The main aim of the webpage design is to encourage visitors to take a specific action, such as signing up for a newsletter, making a purchase, or filling out a form.

Landing pages are typically separate from a website’s main navigation and have a unique URL making it easier to track visitors and anylisis conversion rates. It also enables you to focus any advertising campaigns like pay per click (PPC) from Google Adwords or similar services from Bing directly to your specific designed page.

They often contain a form to capture contact information, and the information on the page is specific to the campaign or offer being promoted.

The goal of a landing page is to increasing and converting visitors into leads or customers in order to reach your business goals, marketing goals and increase conversion rates. This happens by providing visitors with a clear and compelling call to action.

What is a call to action?

A call to action (CTA) is a button or a link on a web page or an email that encourages the user to take a specific action, such as signing up for a newsletter, making a purchase, or filling out a form. CTAs are an essential part of conversion rate optimization (CRO) and used to guide visitors to take the next step in the conversion funnel.

A good call to action should be:

  • Stand Out – It needs to be attention-grabbing and visually distinctive.
  • Clear Wording – Clearly worded and easy to understand the action required.
  • Prominence – Place the CTA prominently on the page and multiply times.
  • Relevance – Make sure the action is relevant to the page content.,
  • Clear Action Required – Indicate the action required. Action-oriented (for example, “Sign up now” or “Download our guide”).

CTAs can be in the form of text links, buttons, or images, and they can be placed in different locations on the landing page like in the header, footer, main body of the page, or even sidebars.

Landing Page Checklist

Landing Page Checklist

Clear UX Design

The look and feel is core to drawing in potential customers. Keep the overall design simple and uncluttered. Use a clean layout and easy-to-read fonts.


You need to know the landing page’s main aim and how you will deem a success. Determine what you want it to accomplish. Example: Grow your email list for emarketing campigns? Promote a new and exciting product? Promote a discount you are offering if sign up to your subscription service?

What or how can you solve someone’s problem? This can give you a great place to start.

Offering – Know what you are offering in exchange for them to sign up.

Ebook, content, video, product info, email marketing

Compelling and Clear Headline

Create a clear and compelling value proposition. It needs to create an interest, draw attention, understand why the visitor should stay, and learn more.

Headline – Should clearly explain the value of your product or service. : The value proposition is the main message that explains how your product or service will solve a problem or meet a need of the visitor. Make sure it is prominently displayed on the page.

Subheadlines – These should have some element of persuasiveness and slightly more depth and detail about why


What are you offering? Be clear about what your product or service is about and benefit-oriented to the visitor.

Always ask yourself does the page explain what you are offering, and the problem you are solving. Is the primary goal of the landing page being accomplished? Are you conveying what you are offering clearly?

Pain Points – We all avoid pain. It’s human nature. If you can make someone think about their pain point, they will instinctively seek relief and be more likely to convert.

Don’t promote a problem pain point without offering a solution!

Pleasure Point – We naturally seek pleasure . Offer the pleasure point as a by-product of using your product or service.

Video and Image Content

Videos and visual content are essential and can tell a story faster. Visitors are immediately affected by the images but ensure they are relevant to your offering, product or service.

These need to be optimised for speed but without loss of quality.

Add a sales pitch video, a how to guide or a free downloadable ebook

Contact Details

Prove you are a legititmate business , strengthen trust and provide assurances that you are a real business.

Example: phone number, email address, physical address, other options are popup customer service representative asking to help to make people feel you are responsive and ready to help.

Prominent call to action (CTA)

The call to action should be the most noticeable element on the page as it is a critical element of the landing page. CTA is what ultimately converts website visitors into paying customers.

A clear and prominent call-to-action (CTA). The CTA should be the most noticeable element on the page and should be worded to encourage visitors to take the action required, such as “Sign up now” or “Download our guide.”

Colour: Use a contrasting colour. Specific colours have better click rates than others. Contrasting colours help draw the eye and compel that click-through.
For example, red tends to indicate danger.

Button – Dont try something new stick with what works people understand what to do when they see presented with a button.


Customers love guarantees as they help people feel reassured. This simple word improves likelihood of a sign up or conversion.

Consider positioning the guarantee statement close or next to the CTA to encourage a click.

Social Proof

Include customer testimonials, reviews, logos of companies you’ve worked with, or other forms of social proof to build trust and credibility.

Optimise Forms

If you require a signup process, keep the form short and sweet only asking for the basic information you really require. Make it as easy as possible for visitors to fill out and submit the form you can always collect additional information further along the funnel.

Mobile Friendly

Make sure the landing page is mobile-friendly and easy to navigate on a smaller screen size. Google follow a mobile-first policy because most people use mobiles to research information so don’t forget to test accessibility.

Simple Form

Make the form easy to fill out: Keep the form short and only ask for just the basis information you need.

Use A/B testing

Test different page versions to see which elements, positions, colours are most effective at increasing signups and turning visitors into leads.

Page Load Speed

Make sure your page is fast. Faster pages provide a much better on-page user experience which is now a key metric in SEO and page ranking. Optimize image sizes, and reduce the number of requests and overall page size to make the page load as fast as possible.

Optimize on-page SEO

SEO is essential for every website but don’t forget optimising landing pages. Use relevant keywords and meta tags to improve the page’s visibility in search engine results.

Keyword research can really help focus the page to the vistors pain points and resolving a prodlem.

Legal Pages

Website Legal pages must be visible and accessible.
Privacy policy and Term of service: Have a clear and user-friendly privacy policy and term of service page to state.

GDPR Policy – If you want citizens from the European Union to signup you must consider GDPR General Data Protection Regulation.

Tracking and Analytic

Use tracking and analytics tools to monitor and analyze the page’s performance and make data-driven optimisation decisions.

Think about using a tool like Microsoft Clarity which always focuses on user experience and allows you to gain valuable insights into how each user interacts with your webpage.

Remember, EU citizens need to be advised that you are using cookies to track them.

Why are landing pages so important?

Conversion: Landing pages are specifically designed to convert visitors into leads or customers by providing them with a clear and compelling call to action.

Promoting Upcoming Sale or Product – A specific landing page solely focusing on a certain promotion, product or sale.

Message Targeting: Landing pages allow you to tailor the messaging and content to the specific campaign or offer being promoted, increasing conversion chances.

Measuring success: Landing pages enable you to measure the success using on-page analytics to the marketing campaign by tracking the number of conversions and conversion rate.

Search Engine Optimization SEO: Landing pages can improve the visibility of your website in search engine results by using relevant keywords and meta tags. Think about google EAT, onpage SEO and off page SEO.

Retargeting: Landing pages can be used in retargeting campaigns to show ads to visitors who have viewed the page but did not convert. Refocus on people who have been interested in a previous visit. Use retargeting ads to show ads to visitors who have viewed the landing page but did not sign up.

Cost efficiency: Landing pages are a cost-effective way to generate leads and sales by eliminating unnecessary navigation and links that can distract visitors from the main goal of the page.

User experience: Landing pages can provide a better user experience by providing visitors with relevant and actionable information that is easy to find and understand.

Branding: Landing pages can be used to promote brand awareness by providing visitors with a consistent brand experience across all marketing campaigns.

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