Create a Great Landing Page Checklist

The look and feel is core to drawing in potential customers. Keep the overall design simple and uncluttered. Use a clean layout and easy-to-read fonts.

You need to know the landing page’s main aim and how you will deem a success. Determine what you want it to accomplish. Example: Grow your email list for emarketing campigns? Promote a new and exciting product? Promote a discount you are offering if sign up to your subscription service?

What or how can you solve someone’s problem? This can give you a great place to start.

Offering – Know what you are offering in exchange for them to sign up.

Ebook, content, video, product info, email marketing

Create a clear and compelling value proposition. It needs to create an interest, draw attention, understand why the visitor should stay, and learn more.

Headline – Should clearly explain the value of your product or service. : The value proposition is the main message that explains how your product or service will solve a problem or meet a need of the visitor. Make sure it is prominently displayed on the page.

Subheadlines – These should have some element of persuasiveness and slightly more depth and detail about why

What are you offering? Be clear about what your product or service is about and benefit-oriented to the visitor.

Always ask yourself does the page explain what you are offering, and the problem you are solving. Is the primary goal of the landing page being accomplished? Are you conveying what you are offering clearly?

Pain Points – We all avoid pain. It’s human nature. If you can make someone think about their pain point, they will instinctively seek relief and be more likely to convert.

Don’t promote a problem pain point without offering a solution!

Pleasure Point – We naturally seek pleasure . Offer the pleasure point as a by-product of using your product or service.

Videos and visual content are essential and can tell a story faster. Visitors are immediately affected by the images but ensure they are relevant to your offering, product or service.

These need to be optimised for speed but without loss of quality.

Add a sales pitch video, a how to guide or a free downloadable ebook

Prove you are a legititmate business , strengthen trust and provide assurances that you are a real business.

Example: phone number, email address, physical address, other options are popup customer service representative asking to help to make people feel you are responsive and ready to help.

The call to action should be the most noticeable element on the page as it is a critical element of the landing page. CTA is what ultimately converts website visitors into paying customers.

A clear and prominent call-to-action (CTA). The CTA should be the most noticeable element on the page and should be worded to encourage visitors to take the action required, such as “Sign up now” or “Download our guide.”

Colour: Use a contrasting colour. Specific colours have better click rates than others. Contrasting colours help draw the eye and compel that click-through.
For example, red tends to indicate danger.

Button – Dont try something new stick with what works people understand what to do when they see presented with a button.

Customers love guarantees as they help people feel reassured. This simple word improves likelihood of a sign up or conversion.

Consider positioning the guarantee statement close or next to the CTA to encourage a click.

Include customer testimonials, reviews, logos of companies you’ve worked with, or other forms of social proof to build trust and credibility.

If you require a signup process, keep the form short and sweet only asking for the basic information you really require. Make it as easy as possible for visitors to fill out and submit the form you can always collect additional information further along the funnel.

Make sure the landing page is mobile-friendly and easy to navigate on a smaller screen size. Google follow a mobile-first policy because most people use mobiles to research information so don’t forget to test accessibility.

Make the form easy to fill out: Keep the form short and only ask for just the basis information you need.

Test different page versions to see which elements, positions, colours are most effective at increasing signups and turning visitors into leads.

Make sure your page is fast. Faster pages provide a much better on-page user experience which is now a key metric in SEO and page ranking. Optimize image sizes, and reduce the number of requests and overall page size to make the page load as fast as possible.

SEO is essential for every website but don’t forget optimising landing pages. Use relevant keywords and meta tags to improve the page’s visibility in search engine results.

Keyword research can really help focus the page to the vistors pain points and resolving a prodlem.

Website Legal pages must be visible and accessible.
Privacy policy and Term of service: Have a clear and user-friendly privacy policy and term of service page to state.

GDPR Policy – If you want citizens from the European Union to signup you must consider GDPR General Data Protection Regulation.

Use tracking and analytics tools to monitor and analyze the page’s performance and make data-driven optimisation decisions.

Think about using a tool like Microsoft Clarity which always focuses on user experience and allows you to gain valuable insights into how each user interacts with your webpage.

Remember, EU citizens need to be advised that you are using cookies to track them.