Basic Technical SEO Checklist

Basic Technical SEO Checklist

Technical changes you can make to help search engines crawl, index, and rank your website content.

You have heard of Technical SEO but how does it really affect your online business? SEO is the most important part of a website. It helps in generating leads and driving traffic to your site. You can’t just focus on one aspect of SEO as each aspect has its own importance.

Technical SEO is the technical changes you can make to help search engines crawl, index, and rank your website content. A successful SEO strategy includes both on-page and off-page SEO aspects. Off-page SEO involves building backlinks. On-page SEO involves the structure, content, and keywords of your website. 

These changes are important to have as they can affect how well your website is indexed and performs on the search engine results page (SERPS).

Make sure the behind-the-scenes elements can help you power organic growth search engine results. Let's look at how you can help your website, organic visitors, by improving technical SEO on your website. 

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What is technical SEO and on page SEO?

Technical SEO is a broad term that means optimizing your website in a way that search engines can find and understand it. Changing technical elements behind the scenes.

On page SEO optimization, is the process of making sure that you’ve optimized your content on each individual page. There are plenty of great tools to help you do this. You can use Google Search Console and see how your pages rank. You can use Screaming Frog to crawl your site and find duplicate content.

Types of technical seo

The most basic kind of technical SEO is keyword research and optimization. The second type of technical SEO is known as on-site SEO. On-site SEO involves optimizing your site for search engines, ensuring that your site is well-coded and structured so that search engine bots can crawl and index it properly. This is also known as content SEO. The third type of technical SEO is known as off-site SEO.

What is technical SEO checklist?

Having the best content in the World that is useful and well-written, but if a search engine cant crawl it and index it, very few people will ever find it.

Here is a technical SEO checklist for beginners. This is not an exhaustive list but this will give you a starting point.

Basic Technical SEO Checklist

Page Speed

Improving web page speed and speed test your website.

Slow websites frustrate people so they move onto another.

Compress all of your files.

Canonical Tags

Include canonical tags to prevent duplicate content

Robots.txt

Make it easily crawlable for search engines include a robots.txt file for crawl efficiency.

Mobile Friendly
Noindex

Prevent a page from appearing in search results by adding noindex tag.

Hreflang

Multiple languages content or multiple versions of the same page but in different languages hreflang tells search engines so the correct version is displayed.

Broken Links

Landing on a page that doesn’t exist.

Always redirect pages when you delete it or move it.

Secure Website

HTTPS makes sure data cant be intercept between the browser and the website.

Install a SSL certificate to implement HTTPS.

Google acknowledges importance so therfore google made HTTPS a ranking signal.

Structured data

Structured data helps search engines understand content on your website.

Format described on Schema.org.

XML sitemap

XML sitemap is a roadmap for search engines to navigate your website

Why is technical SEO important?

Technical SEO is important because: Search engines like Google, Bing and Yahoo love to rank websites so their visitors receive the best possible results they require.

Remember search engines are a business and searchers are their clients which means they want to give them the most relevant answer so they continue using their search engine.

As technology is changing and the World is turning toward mobiles, the necessity to be optimized for mobile devices is essential. Mobile devices are now more popular than desktops and laptops and search engines have realised that and now prioritise ranking by webpages mobile-first.

Is technical SEO difficult?

Technical SEO is not difficult. It's just a matter of putting some effort and time in it. If you are a beginner, it will be a little difficult to start as you start to learn about each element. But if you're a pro, you will see the results right away.

How to perform technical SEO?

Technical SEO means optimizing the website for search engines, ensuring that the site is easy for search engines to read and index. This will also include ensuring that your website is fast loading and has minimal errors. How do I know if my website is technically sound?

The easiest way to see if you have a technically sound website is to use tools such as ahref, Pingdom, Moz, W3C Validator etc. These tools will tell you what your website is doing wrong and how to fix it. If you use Google Analytics then you can see where the traffic is coming from and which pages are the most popular. If your website isn’t performing well then you need to start working on it.

Why should I use SEO Tools?

Using SEO tools will help you to optimize your website for search engines so that you can get more visitors, more customers and more sales. They also help to find out where the traffic is coming from, what keywords people are using to find your website and what they are searching for.

Technical seo for beginners

Here are some basic technical SEO best practices: - Ensure that your website loads quickly. - Optimize images and videos. - Optimize links. - Avoid duplicate content. - Minimize redirects. - Make sure that there is no broken links or 404 pages.

How to perform technical seo?

It’s a very simple thing to do and it’s actually a lot of fun. Most website are built of platforms that gives you the ability to work on your own technical SEO.

That means that you can easily customize and optimize your site, so that search engines can easily index and rank your site. It doesn’t require any special skills, it’s just a matter of finding out what needs to be done and then doing it.

If you use WordPress for your website there are many plugins that give you the ability to analyse your website's technical SEO.

The first step is to get familiar with this new SEO technique and learn how it works. Once you have this knowledge you will start getting the hang of it and you will be able to find technical issues on your own website.

The second step is to find out how to solve these issues and make them disappear. This is not an easy thing to do, but with a little bit of patience and persistence, you will be able to fix most problems. 

How do I perform technical SEO?

It is important to know what to look out for on a website before you start working on it. There are many things to think about including:

  • Keywords: You need to understand what keywords people are using when they are searching for something online.
  • Content: The content of the site needs to be readable, informative and relevant. Content is king. Make sure that all of your pages have good, unique content. Don’t just throw together a bunch of pages. Make sure that each one is focused on a specific topic.
  • Images: Images are very important as they make websites easy to read.
  • Speed: You should check if your site loads quickly. It should load in less than 3 seconds.
  • Links: You need to check that there are links pointing to your site from other high quality sites.
  • Robots: If you have Google as a search engine, then you can use robots to check how well your site is doing on the search engines. This will help you see how you can improve the way your site looks on the search engines.
  • Backlinks are the links pointing to your website from other websites. These links help in improving your ranking in search engines.
  • Sitemap:
  • Google Analytics: Measure the traffic coming from each page. Make sure that your pages are not too long or too short.
  • 404 Pages: Fix broken links

Why SEO is important for your online business

We all know that to be successful in the digital world, your website needs to be visible. The question that arises is how can a business generate more traffic and customers through its website? This is why SEO is important for your online business. Websites are no longer an option to promote your business. They are now a necessity if you want your business to succeed.

If you have a website, you need to invest in it. SEO can help you generate your own organic website traffic thus generating more income and customers.

There are many factors involved in optimising websites for search engines. From basic SEO, on-page SEO and off-page SEO.