Matching search intent, the why behind the search.
Why did someone make the search? To learn something? Wanting to buy something? Looking for a solution to a problem?
Content...
On-page SEO or Onpage optimisation (SEO) is the process of optimising each webpage to perform the best it can. Impacting on the ability of the page to rank better in search engine results pages (SERPs).
Helping it rank higher in organic search results and earn more relevant traffic from the search engines can help you get the visitors your business wants.
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On-page SEO Checklist
Search Intent
Keywords
Include keywords in important places like at the beginning of content, in sub headers and throughout your content.
Keyword density – Dont over stuff it with keywords as this can have a negative effect on rankings.
Great Content
Create good content and cover the subject in-depth to answer questions and give the answer the searcher is looking for.
Hyper-relevant to specific subject with int content.
Content must supply a demand and so great people want to link to it.
URLs
Keep them short and descriptive.Include subject / keyword in URL.
Clearly define the hierarchy of the information within the page.
Example: http://www.yourwebsite.com/SEO/On-page-SEO
Meta Tags
Make sure you add title tags and meta descriptions.
Include subject / keyword in the tags.
Image Descriptions
Add ALT tags to all images. These are description of images to help search engines understand
Include subject / keyword in the image alt text.
Easy Reading
Aim for simple and easy to read content without lots of jargon.
People are more likely to read all the content if its answering questions and easy to read and so bounce rates will drop.
Frequently asked questions
Looking for more info? Here are some things we're commonly asked
SEO
Google's algorithm is constantly changing, and updates are very common. Most of these Google algorithm updates are minor and unnoticeable, but you’ll notice there is a big update at least once a year a large-scale overhaul of the SERP (search engine results page) that may impact your business and or your clients, but allows the algorithm to keep up with changing trends.
Read More: How do Google Algorithm Updates affect your website?
But what on earth is SEO? Or, for the non-acronym lovers out there, what is search engine optimisation? It is the way you can help increase traffic from search engines organically. What do we mean by organic traffic? Visitors find your website after finding you on a search engine's results page (SERP) and not through paid ads.
Read More: Basic Website SEO Checklist
Technical SEO is the technical changes you can make to help search engines crawl, index, and rank your website content. A successful SEO strategy includes both on-page and off-page SEO aspects. Off-page SEO involves building backlinks. On-page SEO involves the structure, content, and keywords of your website.
Read Me: Basic Technical SEO Checklist
Off-page SEO tactics are actions you can take to help your website rank better in search engine results pages.
Off-site SEO factors like backlinks and reviews are believed to weight ranking by up to 50%. Google Algorithms and ranking factors constantly change, but currently, these are helpful factors.
Read More: Off-page SEO Checklist
On-page SEO or Onpage optimisation (SEO) is the process of optimising each individual webpage to perform the best it can. Impacting on the ability of the page to rank better in search engine results pages (SERPs).
Helping it rank higher in organic search results and earn more relevant traffic from the search engines can help you get the visitors your business wants.
Read More: On-page SEO Checklist
E-A-T SEO is Google way to try and be certain of the websites and content they are recommending to searchers. Google want to deliver the most relevant information — but also the correct, accurate information to their customers.
Read More: E-A-T SEO Google Checklist