E-A-T SEO Google Checklist

E-A-T SEO is Google way to try and be certain on the websites and content they are recommending to searchers. Google want to deliver the most relevant information — but also they want to deliver the correct accurate information to their customers.

They have also introduced two sets of guidelines based as a reference for Google’s human search evaluators. Google are trying to display high level of results and protecting searchers from low-quality content results.

• E-A-T :Expertise, Authoritativeness, Trustworthiness, or Page Quality
• YMYL :Your Money or Your Life

So what does E-A-T mean in SEO? Well it is a acronym, Expertise, Authoritativeness and Trustworthiness.  These three factors on how Google measures how much trust it should place in a website.  But focusing on E-A-T is not a replacement for SEO but to compliment each other to be successful.

Another step Google’s taking to stop people cheating and manipulating the system, by putting more enthusiast on creating useful quality content that benefits searchers and gets them the best results possible.

Google E-A-T  based around a Algorithm Update in August 2018  called Google “Medic” which made  changes to how  they judge websites.  Refer to  search quality rater guidelines for auditing your website against  in relation to the E-A-T principle. This guide also offers an insight into what they deem to be a high (or low) quality website.

YMYL quality rating for content that stands for “Your Money or Your Life” pages with bad advice or inaccurate information, that could affect people’s lives and livelihoods.