Pay Per Click Checklist

PPC is a form of internet marketing in which advertisers pay to have their ads shown on websites that potential customers visit.
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Pay per click is something you keep hearing about but have no idea what it is, where to start and how it can benefit your business.

If you’re looking for the most effective, least expensive way to drive targeted traffic to your website or blog, then pay per click advertising might be the answer.

There are several stages you need to go through on your journey, but we have created a pay per click checklist to guide you through the process. So what is pay per click advertising?

What is pay per click?

Pay-per-click (PPC) is a type of online advertising strategy in which advertisers pay each time a user clicks on one of their ads. PPC ads are typically displayed at the top of search engine results pages (SERPs) or on websites that have agreed to host them.

Advertisers bid on keywords their targeted market will search for, and the highest bidder’s ad is displayed first when a user enters that search query. Making you number one on google by paying for the privilege.

The cost per click (CPC) can vary widely depending on the competition for a given keyword and the advertiser’s budget. PPC is a useful way for businesses to drive targeted traffic to their website and can be an effective way to generate leads and sales.

What is Pay Per Click Advertising?

PPC is a form of internet marketing in which advertisers pay to have their ads shown on websites that potential customers visit.

When someone types in a keyword that is related to your product or service, your ad will appear at the top of the page next to other ads. When someone clicks on your ad, they will be taken to your website, and if they make a purchase, you’ll get paid.

What is the process of creating a pay per click advertising campaign from start to finish?

Pay per click Checklist

The process of creating a pay-per-click (PPC) advertising campaign typically involves the following steps:

Pay per click Checklist

Define Goals

Before creating a campaign, it’s essential to have a clear idea of what you want to achieve. Common goals for Pay Per Click campaigns include increasing website traffic, generating more leads, or increasing sales.

Keyword Research

Identify the keywords you want to target in your ads. This can be done using keyword research tools like Google’s Keyword Planner.

Create Ad Groups

Organize your keywords into ad groups based on their relevance to your products or services. This will make it easier to create and manage your ads.

Write Advert

Create ads that will be displayed when users search for your targeted keywords. Ensure that your ads are relevant to the keywords and ad groups, and include a clear call to action.

Landing Page

Create a specific landing page for the visitors with a clear call to action (CTA) of what action you want your visitor to take.

Set Budget

Decide on a budget for your campaign, and set a daily or monthly budget limit for each ad group.

Targeting

Decide on the targeting options for your campaign, such as geographic location, demographics, and interests.

Launch Campaign

Once your ads, ad groups, targeting, and budget have been set, you can launch your PPC campaign.

Monitor, Analysis, and Optimise

Once your campaign is live, monitor the performance of your ads, ad groups and keywords. Use the data and analytics provided by the advertising platform to optimize your campaign for better results.

Continuously Monitor

Continuously Monitor your campaign performance, adjust the budget, targeting and ad copies as needed and test new strategies to find what works best.

Cost of Conversion

It is essential to understand how much each customer, or sale, sign-up has cost you. Basically, divide your total advertising expenses by the number of successful conversions. This can identify if you need to adjust your advert or change your keywords. Working out if pay per click advertising is the right advertising channel for your company.

This process may vary depending on the platform you are using and the complexity of your campaign, but these are the general steps that are followed in creating a PPC campaign.

Pay Per Click Checklist 1

Why consider using pay per click?

There are several reasons why a business might consider using pay-per-click (PPC) advertising:

  • Targeted Traffic: PPC ads can be targeted to specific geographic regions, demographics like age and sex, and interests, allowing businesses to reach the people who are most likely to be interested in their products or services.
  • Fast Results: Unlike SEO, which can take time to start producing results, Pay Per Click ads can begin generating traffic to a website almost immediately. You do need to know your target audience.
  • Measurable Advertising: PPC advertising platforms like google and bing provide detailed metrics and analytics, allowing businesses to track the performance of their advertising campaign and easily optimise adverts to get even better results.
  • Cost-effective: Pay Per Click advertising can be a cost-effective way to generate new leads and sales, especially compared to traditional advertising methods. Still, it can also get out of hand. Make sure you set a clear budget and make sure you have set it on the platform. Keep track of your cost of conversion rates.
  • Flexibility: Campaigns can be easily adjusted or paused at any time, allowing businesses to adjust their advertising strategy as required.
  • Branding: Adverts and logos build brand awareness and visibility, even if a user doesn’t click on an ad, they know you are out there.

Overall, PPC advertising can be an effective way for businesses to drive targeted traffic to their website, generate leads, and increase sales. It can be beneficial for companies that are looking to establish a presence online and grow their customer base quickly.

What is pay-per-click vs SEO?

Pay-per-click (PPC) and Search Engine Optimization (SEO) are both methods of driving traffic to a website, but they work in different ways.

PPC is a type of online advertising in which advertisers pay each time a user clicks on one of their ads. Advertisers bid on keywords that they think users will search for, and the highest bidder’s ad is displayed when a user enters that search query. PPC ads are typically displayed at the top of search engine results pages (SERPs) or on websites that have agreed to host them. The cost per click (CPC) can vary widely depending on the competition for a given keyword and the advertiser’s budget.

SEO, on the other hand, is the practice of optimizing a website to rank higher in search engine results pages (SERPs) organically. The main objective of SEO is to increase the quantity and quality of traffic to a website from search engines through natural or unpaid search results. This is done by improving the website’s relevance and authority for specific keywords, using techniques such as on-page optimization, link building, and creating high-quality content.

Both PPC and SEO can be effective in driving traffic to a website, but they have different strengths and weaknesses. PPC can provide quick results and allows businesses to target specific keywords and demographics, but it can be costly, especially for competitive keywords. SEO, on the other hand, takes longer to show results and requires ongoing effort to maintain, but it can be more cost-effective over time and can help establish a website’s credibility and authority.

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