Content creation is about catering to the interests and challenges of your target audience and the ultimate inbound marketing tool.
Before you start creating content, you need to know why you are creating content.
Good quality content helps businesses attract, engage new visitors which means benefits your business, so potentially generate additional revenue.
What is content creation?
Content is a huge part of all our lives. Content keeps us up to date with things going on in the World, answers our questions, makes us smile, guides our decisions and educates us and much more.
You’re providing free and useful information but make quality a priority! Far better to produce content less frequently and ensure it’s awesome.
Content creation requires a plan and aimed to make visitors feel like you’re speaking directly to them.
Content Checklist
Purpose of Page and marketing goals. Every piece of content created should be aligned with your content goals and your desired outcome.
Keyword research is a fantastic way to discover how well certain topics attract potential customers. It also gives you new ideas for content that you may not have considered yourself.
Investigate what your competition is writing about and carry out google searches for what content is performing well. Understand your audience.
How much time and money do you have available?
Craft content in a format that is most easily and enjoyably consumed by your visitors and potential customers. Ask yourself which type of content will gain the most traction or engagement.
Offer solution to peoples problems. How can you help? How can you benefit someones business?
KPI - metric you've chosen to measure how well your content is doing
Sign Ups: Visitor submitting their contact information
Social Media: Visit content via a social post
Direct Traffic: Visit the website directly by typing into browser'
Organic Traffic: search engine result page
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