Content Creation Process Checklist

Content Creation Process Checklist

Catering to the interests and challenges of your target audience and the ultimate inbound marketing tool.

Content creation is about catering to the interests and challenges of your target audience and the ultimate inbound marketing tool.

Before you start creating content, you need to know why you are creating content.

Good quality content helps businesses attract, engage new visitors which means benefits your business, so potentially generate additional revenue.

Good content is also a good marketing tool for driving more traffic to your website, building relationships with people and improving search engine rankings. The content that you create should help your target audience solve problems or achieve their goals.

You want your content to be relevant, useful and timely. Your content should also be written in a way that engages your audience and makes them feel that they are receiving value from reading it.

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What is content creation?

Content is a huge part of all our lives. Content keeps us up to date with things going on in the World, answers our questions, makes us smile, guides our decisions and educates us and much more.

You’re providing free and useful information but make quality a priority! Far better to produce go copywriting content less frequently and ensure it's awesome.

Content creation requires a plan and aimed to make visitors feel like you’re speaking directly to them.

Content marketing is an important part of most marketing campaigns.

Content Creation Process Checklist

Know why you are creating content
Content Goals

Purpose of Page and marketing goals. Every piece of content created should be aligned with your content goals and your desired outcome.

Keywords

Keyword research is a fantastic way to discover how well certain topics attract potential customers. It also gives you new ideas for content that you may not have considered yourself.

Research

Investigate what your competition is writing about and carry out google searches for what content is performing well.

Understand your audience.

Budget

How much time and money do you have available? Have a clear budget and time schedule.

Type of Content

Craft content in a format that is most easily and enjoyably consumed by your visitors and potential customers. Ask yourself which type of content will gain the most traction or engagement.

Offer solutions

Offer solutions to peoples problems. How can you help? How can you benefit someone's business?

Key Performance Indicator (KPI)

KPI – metric you’ve chosen to measure how well your content is doing

  • Sign-Ups: Visitor submitting their contact information
  • Social Media: Visit content via a social post
  • Direct Traffic: Visit the website directly by typing into browser’
  • Organic Traffic: search engine result page

What is content?

The term “content” is used to refer to all kinds of material that are intended to inform or entertain the reader. Content can be written, visual, audio or a combination of different media types.

Some content might be more easily consumed than other types of content. For example, video content is easier for people to consume than audio content, which is easier than text content.

There are many different types of content that are created and shared on the internet. Here are some of the most popular types of content that are being created and shared today.

Text content - The term “text content” refers to any kind of text that you can read on a screen or printed page. Text content is often referred to as “written content” or “words” and one of the oldest forms of content. It is also the simplest to create and consume.

In fact, most of the content on the internet is written in text. Most of the websites you visit have at least some text content. Even when you are looking at a picture or video, the underlying text that makes it possible for you to view the picture or video is text. In addition to being simple to create, text content is easy to consume. When you see text on a screen or in print, it is relatively easy to read. Text content can be consumed quickly, and you don’t need to focus on the text to understand what it says.

The downside to text content is that it can be hard to share. You can’t easily copy and paste text content. So if you want to share a quote, you have to find a way to include it with your other content. It also can be hard to search for text content. You might have to spend some time finding what you are looking for. And because of the difficulty of copying and pasting text content, it can be challenging to create a website that has mostly text content.

Video content - Video content is one of the newest forms of content on the internet. It is also one of the easiest to consume. When people refer to “video content” they usually mean a video that includes both audio and visual content.  You can watch videos in your web browser, on a smartphone, or on a TV.

Videos are more engaging than text content. People often prefer watching videos over reading text content. In fact, videos are almost always easier to consume than text content. Videos are also easier to share and  copy and paste video content from one place to another.

The downside of video content is that it can be difficult to create.  You need to find a way to create the video. And once you have the video, you have to find a way to host it so people can view it. For example, youtube, vimeo, Twitch or hosted on your own server. All of these steps are time-consuming and can be challenging.

Audio Content - Audio content can be like a podcast. You can listen to the audio content in your web browser, on a smartphone, or on a TV.

You can listen to the audio content in many different ways. Whilst you work or exercise, driving, on your commute or even at home while you relax.

Image Content - Images are another type of content that is often referred to as “visual content”. 

The downside of images is that they are not as engaging as video content. When people look at an image, they tend to focus on the picture or the colours rather than the text words or other visual elements. 

 GIFs - GIFs are short animations that you can add to websites or social posts. They are a type of image content that is very similar to videos in that you can watch them in your web browser.

Content Creation Tips

Create quality content that’s relevant and useful to your audience. To create engaging content that people want to share, use these simple rules:

  • Know your audience
  • Be consistent
  • Give value
  • Tell a story
  • Have fun
  • Make it easy for them to find your content

How can you get started? The first step is to understand the problem you're trying to solve. You need to understand what your audience wants, and how you can provide them with it. Before you start writing, ask yourself who's going to read your content? Who's going to find it useful? What problems are they having that you can help them solve? Once you know this, you'll be able to write content that helps them solve their problems.

If you’re new to content marketing, it can seem like a big task. You’ll want to be creative and think about what you want your content to achieve.