Website Copywriting Checklist

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Website Copywriting Checklist

Website Copywriting strategies play an important element in convincing the on-the-fence prospective customer to take the step and invest in your product. Have you ever wondered why you buy some things and not others?

Word choice can make or break a sale. You might have the best product in the market but without the right words to convey that fact, you will struggle to position yourself in the market. What makes you finally decide what new item to buy? The answer is the types of words used to sell it to you.

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Content can be seen as your salesperson and offer an explanation of how your product will actually benefit the potential client so website copywriting is so important.  Maybe you’ve never realised it, but words can play a huge role in helping decide what to buy and what not to buy. It can help you be more persuasive, influence and convert.

Use copy to educate and convert prospects into customers, along with free trials, testimonials, and demos. There are loads of variables, but one proven tactic time and time again is certain words sell better.

The power of persuasion using language is a powerful tool! Think of the word “Free” it is overused or a bit gimmicky well think again, people love free, plain and simple. 

Building trust is a key focus on the customer, including their needs and hesitations, problems and solutions and not simply pushing the product.

Website Copywriting Checklist

Convey the right words.
Target Customer

Focus on the right audience have an ideal customer for whom your product is created for.

Customers are persuaded by copy answering every question they may have.

  • What is their pain
  • Key words and phrases that describe the pain/ problem
  • What motivations them into buying your product?
  • What might cause hesitation in buying product?
  • How are you winning their trust?
Answer Questions

What possible question are people likely to have about your product.

Address each question systematically while fully describe how awesome your product is.

Right Words

Most people prefer to scan read information.

Opt for short persuasive words and words that convert or used naturally to describe your product /service in a search engine.

  • FREE – the power & appeal of “free.”
  • You – speaking directly to the customer
  • New – Makes people sit up and take notice.
  • Best – a sacred word only awarded to the truly amazing
  • Get Now – action word putting the person in charge of the action.
  • Secret – the secret to success
  • Save – clear word to showcase time or money savings abilities
  • Because – compelling reason to take action
  • Easy / Simple – how much easier life will be
  • Guarantee – everything to gain and nothing to lose
  • Proven – tried, tested & people seeing benefits
  • Increase – benefits
  • Never – point out a “negative benefit,” such as “never worry again”
  • How to… -Help accomplish a task or goal.
  • Limited – people hate missing out
  • No obligation – a win-win situation
  • Compare – make comparisons
  • Instantly – quick gratification

Plan words on the page that can impact the reader and organise to make it easy to find the answer that people are looking for.

Break up large amounts of text. Instead of one large paragraph chop it into small sections.

Bullet points give mini spotlights on the page, bold or italicise words can also draw a person’s attention.


SEO means incorporating keywords naturally within your text to boost your search engine rankings.

Choose keyword & keyword phrases that match what people will be entering into a search engine.

Ultise common phrases instead of jargon and speak directly to your customers.

Frequently asked questions
Looking for more info? Here are some things we're commonly asked
  • How do Google Algorithm Updates affect your website?

    Google's algorithm is constantly changing, and updates are very common. Most of these Google algorithm updates are minor and unnoticeable, but you’ll notice there is a big update at least once a year a large-scale overhaul of the SERP (search engine results page) that may impact your business and or your clients, but allows the algorithm to keep up with changing trends.

    Read More: How do Google Algorithm Updates affect your website?

  • Basic Website SEO

    But what on earth is SEO? Or, for the non-acronym lovers out there, what is search engine optimisation? It is the way you can help increase traffic from search engines organically. What do we mean by organic traffic? Visitors find your website after finding you on a search engine's results page (SERP) and not through paid ads.

    Read More: Basic Website SEO Checklist

  • Basic Technical SEO

    Technical SEO is the technical changes you can make to help search engines crawl, index, and rank your website content. A successful SEO strategy includes both on-page and off-page SEO aspects. Off-page SEO involves building backlinks. On-page SEO involves the structure, content, and keywords of your website. 

    Read Me: Basic Technical SEO Checklist

  • Off-page SEO

    Off-page SEO tactics are actions you can take to help your website rank better in search engine results pages.

    Off-site SEO factors like backlinks and reviews are believed to weight ranking by up to 50%. Google Algorithms and ranking factors constantly change, but currently, these are helpful factors.

    Read More: Off-page SEO Checklist

  • On-page SEO

    On-page SEO or Onpage optimisation (SEO) is the process of optimising each individual webpage to perform the best it can. Impacting on the ability of the page to rank better in search engine results pages (SERPs).

    Helping it rank higher in organic search results and earn more relevant traffic from the search engines can help you get the visitors your business wants. 

    Read More: On-page SEO Checklist

  • E-A-T SEO Google

    E-A-T SEO is Google way to try and be certain of the websites and content they are recommending to searchers. Google want to deliver the most relevant information — but also the correct, accurate information to their customers.

    Read More: E-A-T SEO Google Checklist

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