Increase traffic to your full blog posts on your website.
Allows you to republish your existing blog posts they even add a rel=canonical link.
Content...
Social media is a great opportunity to share your own content.
Content sharing is key to getting your blog posts seen by people because just writing and publishing articles on your own website isn’t good enough.
If you want to gain any real traction with your content, you need to look beyond publishing content on just your website.
Interesting fact…
One of the mind-blowing facts about social media is that; there are nearly 3.5 billion active social media users, and every 6.4 seconds a new account has been created.
Sharing content on industry and niche platforms and contributing to the industry as a whole is the best way to grow your expertise, authoritativeness, trustworthiness in Google E-A-T the three factors Google use to measure how much trust it should place in your site.
Sites like Medium and LinkedIn give great opportunities to share your own content, which gets seen in front of a huge amount of people. Remember not to share low quality, uninteresting content but share knowledge and help resolve people pain points.
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Simple Content Sharing Checklist
Gain traction with your content.
Medium
LinkedIn Articles
Use existing network
Personal accounts
Business accounts
Groups
Reddit
Use employees with active Reddit accounts who may occasionally share blog posts.
Email
Email subscribers are more loyal to your brand.
Email CTR (click through rate) are higher than on social media posts.
Twitter
Twitter moves fast
Use hashtags when sharing content to find the right audience.
Facebook
Groups
Facebook / LinkedIn have groups.
Join a supportive community on your niche where everyone shares each others links.
Instagram
Add some content in caption of the image and add the link to the content to bio.
Instagram Stories only last 24 hours
Youtube
Visualise your content, slideshow videos, animation, maybe even an office discussion on the topic.
Pinterest
Creating a shared board and allowing other people to add own content on the topic.
MILK It
Get as much as possible out of your content.
Images, video, short article, respond to people questions using the content
Frequently asked questions
Looking for more info? Here are some things we're commonly asked
SEO
Google's algorithm is constantly changing, and updates are very common. Most of these Google algorithm updates are minor and unnoticeable, but you’ll notice there is a big update at least once a year a large-scale overhaul of the SERP (search engine results page) that may impact your business and or your clients, but allows the algorithm to keep up with changing trends.
Read More: How do Google Algorithm Updates affect your website?
But what on earth is SEO? Or, for the non-acronym lovers out there, what is search engine optimisation? It is the way you can help increase traffic from search engines organically. What do we mean by organic traffic? Visitors find your website after finding you on a search engine's results page (SERP) and not through paid ads.
Read More: Basic Website SEO Checklist
Technical SEO is the technical changes you can make to help search engines crawl, index, and rank your website content. A successful SEO strategy includes both on-page and off-page SEO aspects. Off-page SEO involves building backlinks. On-page SEO involves the structure, content, and keywords of your website.
Read Me: Basic Technical SEO Checklist
Off-page SEO tactics are actions you can take to help your website rank better in search engine results pages.
Off-site SEO factors like backlinks and reviews are believed to weight ranking by up to 50%. Google Algorithms and ranking factors constantly change, but currently, these are helpful factors.
Read More: Off-page SEO Checklist
On-page SEO or Onpage optimisation (SEO) is the process of optimising each individual webpage to perform the best it can. Impacting on the ability of the page to rank better in search engine results pages (SERPs).
Helping it rank higher in organic search results and earn more relevant traffic from the search engines can help you get the visitors your business wants.
Read More: On-page SEO Checklist
E-A-T SEO is Google way to try and be certain of the websites and content they are recommending to searchers. Google want to deliver the most relevant information — but also the correct, accurate information to their customers.
Read More: E-A-T SEO Google Checklist