Basic Website SEO Checklist

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Basic Website SEO Checklist

Basic Website SEO is the first step to getting your website to show in search engine organic results pages.

But what on earth is SEO? Or, for the non-acronym lovers out there, what is search engine optimisation? It is the way you can help increase traffic from search engines organically. What do we mean by organic traffic? Visitors find your website after finding you on a search engine’s results page (SERP) and not through paid ads.

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Search engines use algorithms to rank your website and web pages. With the ever-changing landscape of search engine algorithms and especially Google algorithms, SEO can be tricky but not impossible!

Website launch is a critical time for business, and you can easily miss out on important steps that can help your  Search Engine Optimisation SEO.

Configure your website for optimal performance and great success.

Basic Website SEO Checklist

Getting shown on search engine results page through organic methods.

Targeting the right keywords.

Keyword research – Look for decent traffic volume but with low competition. Higher the competition the harder it will be to rank for that word.

Long tail keywords – Three / four word phrases that are very specific to your niche.

Focus one keyword per page /article

Understand “user intent”- What the searcher is actually looking for and expecting to find from their search for that keyword.

Keyword Stuffing – Never use this old method of ranking make sure your writing sounds natural.

Titles & Meta Data

Title tags are displayed on search engine results pages (SERPs).

Meta tags are content descriptions that help tell search engines what a web page is about.

Include keywords in title, description, and subheadings.

Write titles and descriptions that grab the attention of visitors so they will click.

Canonical Tag

Used to tell search engines that a URL is the master copy. These stop problems caused “duplicate” content appearing on multiple URLs.


Allows the search engines to easily index your website.

404 page

User experience -Displays when a user enters the wrong address.

Check Site Speed

Page loading time – Make your pages load faster as page load speed is now a ranking factor.

Use Google’s PageSpeed tools to test the loading speed

Don’t forget to check the speed for both desktop and mobile.

Validate Code and CSS

Comply with web standards. Having validation errors in your code can affect your sites performance.

Also make a big impact on user experience.

www or non-www

Choose one and stick with it.

Remember add a canonical tag for the one you are not using as main web address to avoid duplicated content.


Small icon visual representation of your business like a logo.

Displayed next to your site’s title on bookmarks, browser tabs, and history archives.

Browser Compatibility

Ability of website to be fully functional on different browsers available.

Desktop browser compatibility in Chrome, Firefox, Safari, Opera and Edge.

Mobile browser compatibility in iPhone/iPad and Android.

Links & Broken Links

Inbound links, backlinks or external links, are links that point from one website to another.

Broken links leads to non-existent pages.


Robots.txt file tells search engine which pages they can or can’t request from your website.

Google Analytics

Tracks and reports website traffic.

Schema Mark Up

Indicates to search engines what your data means so they can represent it in a more user-friendly way.

Rich snippets – Help make your webpage stand out and look more enticing in the search results.

Mobile Friendly

Google now uses mobile-first indexing. That means they look at your mobile site to determine how to rank in search results wherever you search from.

Responsive website is a must.

Optimise Images and Add ALT Tags

Optimise size of images to make sure they loads fast. (Speed is now an important ranking factor)

Add ALT Tags to all images to give an appropriate description of the image to explain what the image is about.

SSL Certificate

SSL keep internet connection secure.

Google prefers sites with SSL.

Any site without SSL google display a warning “Website not Secure”

Frequently asked questions
Looking for more info? Here are some things we're commonly asked
  • How do Google Algorithm Updates affect your website?

    Google's algorithm is constantly changing, and updates are very common. Most of these Google algorithm updates are minor and unnoticeable, but you’ll notice there is a big update at least once a year a large-scale overhaul of the SERP (search engine results page) that may impact your business and or your clients, but allows the algorithm to keep up with changing trends.

    Read More: How do Google Algorithm Updates affect your website?

  • Basic Website SEO

    But what on earth is SEO? Or, for the non-acronym lovers out there, what is search engine optimisation? It is the way you can help increase traffic from search engines organically. What do we mean by organic traffic? Visitors find your website after finding you on a search engine's results page (SERP) and not through paid ads.

    Read More: Basic Website SEO Checklist

  • Basic Technical SEO

    Technical SEO is the technical changes you can make to help search engines crawl, index, and rank your website content. A successful SEO strategy includes both on-page and off-page SEO aspects. Off-page SEO involves building backlinks. On-page SEO involves the structure, content, and keywords of your website. 

    Read Me: Basic Technical SEO Checklist

  • Off-page SEO

    Off-page SEO tactics are actions you can take to help your website rank better in search engine results pages.

    Off-site SEO factors like backlinks and reviews are believed to weight ranking by up to 50%. Google Algorithms and ranking factors constantly change, but currently, these are helpful factors.

    Read More: Off-page SEO Checklist

  • On-page SEO

    On-page SEO or Onpage optimisation (SEO) is the process of optimising each individual webpage to perform the best it can. Impacting on the ability of the page to rank better in search engine results pages (SERPs).

    Helping it rank higher in organic search results and earn more relevant traffic from the search engines can help you get the visitors your business wants. 

    Read More: On-page SEO Checklist

  • E-A-T SEO Google

    E-A-T SEO is Google way to try and be certain of the websites and content they are recommending to searchers. Google want to deliver the most relevant information — but also the correct, accurate information to their customers.

    Read More: E-A-T SEO Google Checklist

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