Search engines use algorithms to rank your website and web pages.
Basic Website SEO is the first step to getting your website to show in search engine organic results pages.
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But what on earth is SEO? Or for the non-acronym lovers out there what is search engine optimisation? It is the way you can help increase traffic from search engines organically. What do we mean by organic traffic? Visitors find your website after finding you on a search engine's results page (SERP) and not through paid ads.
Search engines use algorithms to rank your website and web pages. With the ever-changing landscape of search engine algorithms and especially Google algorithms, SEO can be tricky but not impossible!
Website launch is a critical time for business, and you can easily miss out on important steps that can help your Search Engine Optimisation SEO.
Configure your website for optimal performance and great success.
Basic Website SEO Checklist
Getting shown on search engine results page through organic methods.
Targeting the right keywords.
Keyword research – Look for decent traffic volume but with low competition. Higher the competition the harder it will be to rank for that word.
Long tail keywords – Three / four word phrases that are very specific to your niche.
Focus one keyword per page /article
Understand “user intent”- What the searcher is actually looking for and expecting to find from their search for that keyword.
Keyword Stuffing – Never use this old method of ranking make sure your writing sounds natural.
Titles & Meta Data
Title tags are displayed on search engine results pages (SERPs).
Meta tags are content descriptions that help tell search engines what a web page is about.
Include keywords in title, description, and subheadings.
Write titles and descriptions that grab the attention of visitors so they will click.
Used to tell search engines that a URL is the master copy. These stop problems caused “duplicate” content appearing on multiple URLs.
Allows the search engines to easily index your website.
User experience -Displays when a user enters the wrong address.
Check Site Speed
Page loading time – Make your pages load faster as page load speed is now a ranking factor.
Digital Marketing is online marketing using digital channels.
Digital marketing includes channels like Websites, Email Marketing, Video Marketing, Influencer Marketing, Social Media Marketing, Organic Search (SEO) and Paid Search Pay-Per-Click Advertising (PPC) and Search Engine Marketing channels (SEM).