Basic Website SEO Checklist

First step to getting your website to show in search engine organic results pages.
Basic Website SEO Checklist

Basic Website SEO is the first step to getting your website to show in search engine organic results pages.

Website launch is critical time for business, and you can easily miss out important steps that can help your  Search Engine Optimisation SEO.

Configure your website for optimal performance and a great success.


Basic Website SEO Checklist

Canonical Tag

Used to tell search engines that a URL is the master copy. These stop problems caused “duplicate” content appearing on multiple URLs.


Allows the search engines to easily index your website.

Titles & Meta Data

Title tags are displayed on search engine results pages (SERPs)

Meta tags are content descriptions that help tell search engines what a webpage is about.

404 page

User experience -Displays when a user enters the wrong address.

Check Site Speed

Page loading time

Use Google’s PageSpeed tools to test the loading speed

Don’t forget to check the speed for both desktop and mobile.

Validate Code and CSS

Comply with web standards. Having validation errors in your code can affect your sites performance.

Also make a big impact on user experience.

www or non-www

Choose one and stick with it.

Remember add a cononical tag for the one you are not using as main web address to avoid duplicated content.


Small icon visual representation of your business like a logo.

Displayed next to your site’s title on bookmarks, browser tabs, and history archives.

Browser Compatability

Ability of website to be fully functional on different browsers available.

Desktop browser compatibility in Chrome, Firefox, Safari, Opera and Edge.

Mobile browser compatibility in iPhone/iPad and Android.

Links & Broken Links

Inbound links, backlinks or external links, are links that point from one website to another.

Broken links leads to non-existent pages.


Robots.txt file tells search engine which pages they can or can’t request from your website.

Google Analytics

Tracks and reports website traffic.

Schema Mark Up

Indicates to search engines what your data meansso they can represent it in a more user-friendly way.

Basic Website SEO Checklist

Share Checklist

Related Checklists

Close Menu