Content Sharing Checklist
Content sharing is key to get your blog posts seen by people because just writing and publishing articles on your own website isn’t good enough.
If want to gain any real traction with you content, you need to look beyond publishing content on just your website.
Sharing content on industry and niche platforms and contributing to the industry as a whole is the best way to grow your expertise, authoritativeness, trustworthiness in Google E-A-T the three factors Google use to measures how much trust it should place in your site.
Sites like Medium and LinkedIn give great opportunity to share our own content, which gets seen in front of huge amount of people. Remembering not to share low quality, uninteresting content but sharing knowledge and helping resolve people pain points.
Content Sharing Checklist
Medium
Increase traffic to your full blog posts on your website.
Allows you to republish your existing blog posts they even add a rel=canonical link.
LinkedIn Articles
Use existing network
Personal accounts
Business accounts
Groups
Use employees with active Reddit accounts who may occasionally share blog posts.
Email subscribers are more loyal to your brand.
Email CTR (click through rate) are higher than on social media posts.
Twitter moves fast
Use hashtags when sharing content to find the right audience.
Groups
Facebook / LinkedIn have groups.
Join a supportive community on your niche where everyone shares each others links.
Add some content in caption of the image and add the link to the content to bio.
Instagram Stories only last 24 hours
Youtube
Visualise your content, slideshow videos, animation, maybe even a office discussion on the topic.
Creating a shared board and allowing other people to add own content on the topic.
MILK It
Get as much as possible out of your content.
Images, video, short article, respond to people questions using the content.
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