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Content Sharing Checklist

Content Sharing Checklist 9

Content sharing is key to get your blog posts seen by people because just writing and publishing articles on your own website isn’t good enough.

If want to gain any real traction with you content, you need to look beyond publishing content on just your website.

Sharing content on industry and niche platforms and contributing to the industry as a whole is the best way to grow your  expertise, authoritativeness, trustworthiness in Google E-A-T the three factors Google use to measures how much trust it should place in your site.

Sites like Medium and LinkedIn give great opportunity to share our own content, which gets seen in front of huge amount of people. Remembering not to share low quality, uninteresting content but sharing knowledge and helping resolve people pain points.

Content Sharing Checklist

Medium

Increase traffic to your full blog posts on your website.

Allows you to republish your existing blog posts they even add a rel=canonical link.

LinkedIn Articles

Use existing network

Personal accounts

Business accounts

Groups

Reddit

Use employees with active Reddit accounts who may occasionally share blog posts.

Email

Email subscribers are more loyal to your brand.

Email CTR (click through rate)  are  higher than  on social media posts.

Twitter

Twitter moves fast

Use hashtags when sharing content to find the right audience.

Facebook

Personal – Dont spam  family & friends consider creating a Facebook list for work folks.

Page

Groups

Groups

Facebook / LinkedIn have groups.

Join a supportive community on your niche where everyone shares each others links.

Instagram

Add some content in  caption of the image and add the link to the content to bio.

Instagram Stories only last 24 hours

Youtube

Visualise your content, slideshow videos, animation, maybe even a office discussion on the topic.

Pinterest

Creating a shared  board and allowing other people to add own content on the topic.

MILK It

Get as much as possible out of your content. 

Images, video, short article, respond to people questions using the content

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Louise Burton-Payne

Checklist Ambassador

Digital marking, SEO & social media are a great passion of mine. Love to be ultra organised and love checklists and to-do lists so dream situation to hybrid the two with Checkify :-) Technology can help reduce the pressure and stress of trying to remember everything. Automation saves time and reduces mistakes.

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