Know who you’re talking to the type you of person you are targeting with your landing page.
Content...
Landing Pages offer an amazing chance to capture and convert customers. Landing pages should be tailored to answer questions or solve a pain point for your customer. It can be a great tool in your digital marketing campaign.
Understand who your target buyer is, define their buying journey, and then make a landing page that does what it needs to do to encourage them to make that final leap to covert.
Ready to dive in?
Start Your Free Trial Today
Customer journey mapping was originally used by UX designers, can be a great tool in digital marketing plans. Identifying the steps a person takes in their buying journey to eventually press that buy button.
Effective Landing Pages Checklist
Buyer Persona
Customer Journey
Customer journey mapping documents the steps a person takes in their buying process.
Goals
Landing pages should have a singular purpose. Other options allow them to navigate away and thus decreases conversion chances.
What is the purpose of the landing page?
What action do you wish visitors to tak
Keep it Simple
Quick and easy is key. To get a buyer to take the action, the action must be simple to take.
Example: Forms limit fields keep to bare minimum what you need.
Analyse Data
Track everything! Is it working how expected? Analysis the problem points and make changes.
Google Analytics, Facebook Tracking Pixel, Hot jar, Google Tag Manager,
Frequently asked questions
Looking for more info? Here are some things we're commonly asked
Marketing
Marketing is the process you take to promote the sales of your business product or service.
Read More: Marketing Basics Checklist
Digital Marketing is online marketing using digital channels.
Digital marketing includes channels like Websites, Email Marketing, Video Marketing, Influencer Marketing, Social Media Marketing, Organic Search (SEO), Paid Search Pay-Per-Click Advertising (PPC) and Search Engine Marketing channels (SEM).
Read More: Content Marketing Strategy Checklist
Content marketing engages with your audience with specially formatted content that resinates with your niche market. This content should share knowledge and knowhow to help your potential customers.
Read More: Content Marketing Strategy Checklist
Phygital blending physical and digital marketing
Read More: Phygital: Blending Physical and Digital Marketing for Better Customer Experience