Google Advanced Search Operators Checklist

4 Min Read
Google Advanced Search Operators Checklist

Google advanced search operators make your searches more specific. They use special commands that give you more detailed search results for a much narrower search that make regular search results look fluffy.

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What is Google advanced search operators?

The google search operators refine searches based on coding language that offers you shortcuts to getting defined search results.

The results can offer insights into keywords and help find SEO opportunities by narrowing your search and getting deeper results.

Also, consider looking at Google Basic Search Operators as they still offer more powerful search results.

How do I use Google search operators?

  • Identify what you want to research.
  • Are you looking for information/data from one certain website or multiple?
  • Decide if you need to narrow and refine your search by excluding certain search results.
  • Find the right google search operator to perform your desired search.
  • Place your search term, and the appreciate search operator / operators into your browser bar or the Google Search box. Then press enter.
  • Google will then return a list of results based on what you have requested with your search term and google search operator.

Note: You might need to keep refining to get the exact results you are looking for.

Google Advanced Search Operators Checklist


site: limits search results to a specific website.



Locate websites that relate to that target domain.


intitle: searches for certain words within the title.

Use “quotes” for exact-match phrases.

Example: intitle:checklist or intitle: “checklist”


Search page titles and similar to intitle. Find keywords in the titles of web pages containing all of the specified words.

Example: intitle:checklist


inurl: Locates certain words within document URL.

Example: checklist inurl:resources


Like inurl: but containing all specific words in the URL.


Search for a term in the body/document text.

Add phrase words in quotes to get exact match.

Example: intext:checklist or intext:”checklist”


Search body text for every individual term containing all the specified words following “allintext:”.


Search for specific file types like PDF, DOC, XLS, and TXT for example.

Also can ext: to search extensions to get similar results.


Proximity search to locate two terms/phrases within (X) words of each other.


Search for specified anchor text/phrase.

Tips for using Google search operators

Do not use spaces between commands and search terms. Make sure your search is clean

Combining multiple commands is important for getting more relevant results. You can use nearly all basic and advanced commands together to narrow your search further.
e.g “business processes”

Your website uses SSL (secure sockets layer), which encrypts traffic between your website and your visitors’ browsers.Use the following command to search for unsecured files on your website.
Find pages on your website that are not secure. If you have secure and non-secure pages, make sure that your site has only
e.g https://pages in it. e.g -inurl:https.

Identify competitors using the related: search operator.
e.g related:

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