Google Advanced Search Operators Checklist

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Google Advanced Search Operators Checklist

Google advanced search operators make your searches more specific. They use special commands that give you more detailed search results for a much narrower search that make regular search results look fluffy.

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What is Google advanced search operators?

The google search operators refine searches based on coding language that offers you shortcuts to getting defined search results.

The results can offer insights into keywords and help find SEO opportunities by narrowing your search and getting deeper results.

Also, consider looking at Google Basic Search Operators as they still offer more powerful search results.

How do I use Google search operators?

  • Identify what you want to research.
  • Are you looking for information/data from one certain website or multiple?
  • Decide if you need to narrow and refine your search by excluding certain search results.
  • Find the right google search operator to perform your desired search.
  • Place your search term, and the appreciate search operator / operators into your browser bar or the Google Search box. Then press enter.
  • Google will then return a list of results based on what you have requested with your search term and google search operator.

Note: You might need to keep refining to get the exact results you are looking for.

Google Advanced Search Operators Checklist


site: limits search results to a specific website.



Locate websites that relate to that target domain.


intitle: searches for certain words within the title.

Use “quotes” for exact-match phrases.

Example: intitle:checklist or intitle: “checklist”


Search page titles and similar to intitle. Find keywords in the titles of web pages containing all of the specified words.

Example: intitle:checklist


inurl: Locates certain words within document URL.

Example: checklist inurl:resources


Like inurl: but containing all specific words in the URL.


Search for a term in the body/document text.

Add phrase words in quotes to get exact match.

Example: intext:checklist or intext:”checklist”


Search body text for every individual term containing all the specified words following “allintext:”.


Search for specific file types like PDF, DOC, XLS, and TXT for example.

Also can ext: to search extensions to get similar results.


Proximity search to locate two terms/phrases within (X) words of each other.


Search for specified anchor text/phrase.

Tips for using Google search operators

Do not use spaces between commands and search terms. Make sure your search is clean

Combining multiple commands is important for getting more relevant results. You can use nearly all basic and advanced commands together to narrow your search further.
e.g “business processes”

Your website uses SSL (secure sockets layer), which encrypts traffic between your website and your visitors’ browsers.Use the following command to search for unsecured files on your website.
Find pages on your website that are not secure. If you have secure and non-secure pages, make sure that your site has only
e.g https://pages in it. e.g -inurl:https.

Identify competitors using the related: search operator.
e.g related:

Frequently asked questions
Looking for more info? Here are some things we're commonly asked
  • How do Google Algorithm Updates affect your website?

    Google's algorithm is constantly changing, and updates are very common. Most of these Google algorithm updates are minor and unnoticeable, but you’ll notice there is a big update at least once a year a large-scale overhaul of the SERP (search engine results page) that may impact your business and or your clients, but allows the algorithm to keep up with changing trends.

    Read More: How do Google Algorithm Updates affect your website?

  • Basic Website SEO

    But what on earth is SEO? Or, for the non-acronym lovers out there, what is search engine optimisation? It is the way you can help increase traffic from search engines organically. What do we mean by organic traffic? Visitors find your website after finding you on a search engine's results page (SERP) and not through paid ads.

    Read More: Basic Website SEO Checklist

  • Basic Technical SEO

    Technical SEO is the technical changes you can make to help search engines crawl, index, and rank your website content. A successful SEO strategy includes both on-page and off-page SEO aspects. Off-page SEO involves building backlinks. On-page SEO involves the structure, content, and keywords of your website. 

    Read Me: Basic Technical SEO Checklist

  • Off-page SEO

    Off-page SEO tactics are actions you can take to help your website rank better in search engine results pages.

    Off-site SEO factors like backlinks and reviews are believed to weight ranking by up to 50%. Google Algorithms and ranking factors constantly change, but currently, these are helpful factors.

    Read More: Off-page SEO Checklist

  • On-page SEO

    On-page SEO or Onpage optimisation (SEO) is the process of optimising each individual webpage to perform the best it can. Impacting on the ability of the page to rank better in search engine results pages (SERPs).

    Helping it rank higher in organic search results and earn more relevant traffic from the search engines can help you get the visitors your business wants. 

    Read More: On-page SEO Checklist

  • E-A-T SEO Google

    E-A-T SEO is Google way to try and be certain of the websites and content they are recommending to searchers. Google want to deliver the most relevant information — but also the correct, accurate information to their customers.

    Read More: E-A-T SEO Google Checklist

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