What you want to achieve.
Brand awareness, visibility, brand loyalty, increase website traffic. Sales or Lead Generation
Influencer Marketing is using social media endorsements from influencers in niches, that help you improve your brand awareness and increase traffic.
Social Media Influencer Marketing is locating people with followers who have sway over your target audience. The size of the community is not as important as the niche.
The process of identifying the correct influencer, researching their content, who they engage with and making sure they have some impact on your perfect customers.
The problem with influencer marketing is that it’s time-consuming, and not easy to scale. However, if you find the right influencers, getting them to promote your content can be worth the work.
Influencer marketing is a new concept that is slowly but surely taking over the social media world. So what exactly is influencer marketing?
Influencer marketing is a very new form of advertising that involves finding influential individuals (also known as “influencers”) in your target market and using them to increase awareness of your brand. Influencers are people who have a great amount of influence over the minds of their followers.
They can use their social media presence to promote your brand.
Influencer marketing is a new term for some, but it has been around in the world of business for quite a while. It is one of the most effective and cost-effective ways to market your brand online.
There are two main types of influencer marketing – paid and unpaid. With paid influencers, you will need to pay them to promote your product or service on their social media accounts. In return, they may receive a commission.
Influencer marketing is using social media endorsements from influencers in niches, that help you improve your brand awareness, and increase traffic. Social Media Influencer Marketing is locating people with followers who have sway over your target audience. The size of the community is not as important as the niche.
The process of identifying the correct influencer, researching their content, who they engage with and making sure they have some impact on your perfect customers.
What you want to achieve.
Brand awareness, visibility, brand loyalty, increase website traffic. Sales or Lead Generation
The campaign needs to be mutually beneficial and add value both ways, to their work and business aswell as your own.
Ensure that the opportunity, angle and brand is relevant to your influencers content and audience.
What are there target audience in terms of age, gender, and where in the world.
Aim for influencers that align with your brand and your target audience.
Has the influencer ever worked with any of your competitors?
How long did partnership last? How long ago? Any existing agreement? Any non-compete policy?
Marketing is the process you take to promote the sales of your business product or service.
Read More: Marketing Basics Checklist
Digital Marketing is online marketing using digital channels.
Digital marketing includes channels like Websites, Email Marketing, Video Marketing, Influencer Marketing, Social Media Marketing, Organic Search (SEO), Paid Search Pay-Per-Click Advertising (PPC) and Search Engine Marketing channels (SEM).
Read More: Content Marketing Strategy Checklist
Content marketing engages with your audience with specially formatted content that resinates with your niche market. This content should share knowledge and knowhow to help your potential customers.
Read More: Content Marketing Strategy Checklist
Phygital blending physical and digital marketing
Read More: Phygital: Blending Physical and Digital Marketing for Better Customer Experience