Who is will be your audience? Understand the demographics of your listeners. Decide who are you targeting before you start recording.
Podcast creation is booming in both business and personal interest arena.
These audio shows offer bite-sized chunks of information, right at people’s fingertips. This simple listening format gives people a quick and easy way to gain knowledge by learning from others in their industry / niche area.
Creating a successful show is about planning and know who is your audience and who are you targeting before you start.
The process involves recording, editing and uploading to share your content with your audience. Create somewhere your followers can gain knowledge because you provide valuable and in-depth information.
Develop your own style and angle? What will be your theme that relates to your interest or relates to your business industry and audience’s passions.
Podcasts create communities of like-minded individuals who share the same interests.
Who is will be your audience? Understand the demographics of your listeners. Decide who are you targeting before you start recording.
What do you want to achieve from your show? It’s important that you clearly understand what your goals are.
How can you create an engaging informative show for your listeners? What reason to listen to you?
Format, Subject, Length, Structure
Choosing a name is difficult, should it be descriptive, creative or your own name?
Descriptive – Doing exactly what it says on the tin. Creative – Clever based around a topic or niche.Your Name – Have an audience already.
Make sure there aren’t any other podcast already using the name.
Do you have the podcast equipment you need to get started?
Computer, microphone, recording and editing equipment.
Having a high quality recording establishes you as an authority in your niche.
The importance of high-quality audio is so important because however great and engaging your content is if the listener can’t hear it clear they won’t listen.
Marketing is the process you take to promote the sales of your business product or service.
Read More: Marketing Basics Checklist
Digital Marketing is online marketing using digital channels.
Digital marketing includes channels like Websites, Email Marketing, Video Marketing, Influencer Marketing, Social Media Marketing, Organic Search (SEO), Paid Search Pay-Per-Click Advertising (PPC) and Search Engine Marketing channels (SEM).
Read More: Content Marketing Strategy Checklist
Content marketing engages with your audience with specially formatted content that resinates with your niche market. This content should share knowledge and knowhow to help your potential customers.
Read More: Content Marketing Strategy Checklist
Phygital blending physical and digital marketing
Read More: Phygital: Blending Physical and Digital Marketing for Better Customer Experience