Who is will be your audience? Understand the demographics of your listeners. Decide who are you targeting before you start recording.
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Podcast creation is booming in both business and personal interest arena.
These audio shows offer bite-sized chunks of information, right at people’s fingertips. This simple listening format gives people a quick and easy way to gain knowledge by learning from others in their industry / niche area.
Creating a successful show is about planning and know who is your audience and who are you targeting before you start.
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The process involves recording, editing and uploading to share your content with your audience. Create somewhere your followers can gain knowledge because you provide valuable and in-depth information.
Develop your own style and angle? What will be your theme that relates to your interest or relates to your business industry and audience’s passions.
Podcasts create communities of like-minded individuals who share the same interests.
Podcast Creation Checklist
Creating a podcast.
Audience
Goals and Objectives
What do you want to achieve from your show? It’s important that you clearly understand what your goals are.
Planning and Outline
How can you create an engaging informative show for your listeners? What reason to listen to you?
Format, Subject, Length, Structure
Podcast Name
Choosing a name is difficult, should it be descriptive, creative or your own name?
Descriptive – Doing exactly what it says on the tin. Creative – Clever based around a topic or niche.Your Name – Have an audience already.
Make sure there aren’t any other podcast already using the name.
Equipment
Do you have the podcast equipment you need to get started?
Computer, microphone, recording and editing equipment.
Having a high quality recording establishes you as an authority in your niche.
Audio Editing
The importance of high-quality audio is so important because however great and engaging your content is if the listener can’t hear it clear they won’t listen.
Hosting Platform
You need a place to store and distribute your audio files. They offer file hosting and RSS feed and link between you and your audience..
Where will you be hosting your shows? Need to find a reliable host.
Website and Social Media
Research where your listeners are and make sure you are active on that platform.
Interacting with your listeners on social media or answering questions shows authority in your chosen subject.
Frequently asked questions
Looking for more info? Here are some things we're commonly asked
Marketing
What is Marketing?
Marketing is the process you take to promote the sales of your business product or service.
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What is Digital Marketing?
Digital Marketing is online marketing using digital channels.
Digital marketing includes channels like Websites, Email Marketing, Video Marketing, Influencer Marketing, Social Media Marketing, Organic Search (SEO), Paid Search Pay-Per-Click Advertising (PPC) and Search Engine Marketing channels (SEM).
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What is Content Marketing?
Content marketing engages with your audience with specially formatted content that resinates with your niche market. This content should share knowledge and knowhow to help your potential customers.
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What is Phygital Marketing?
Phygital blending physical and digital marketing
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