Bounce rate is a measurment of visitors who come to a website but then leave quickly (bounce) rather than continuing to view other pages of the website.
So what is a good and a bad bounce rate result? Simple explanation is, high bounce rate is bad and a low rate is good.
So, what’s causing your visitors to leave and how you can help improve your rates? Bounce rates are believed to affect a website’s ranking within search engine results pages (SERPs) so website SEO.
Reduce High Bounce Rate Checklist
Load Time
Search engines want content that provides a positive experience and if your site is slow it can provide a poor experience.
Google pagespeed insights.
Misleading Content
Check meta description and meta tags.
Vistors get an indication of what content is about from meta data make sure they match the content.
Readable Content
Short sentences, white space and great images.
Analysis Individual Pages
Locate which pages are contributing to the overall bounce rate.
Are the pages satisfying user intent?
Page Errors
Exceptionally high bounce rates can be blank pages, 404 pages, or pages not loading properly.
Bad Backlink
Referral traffic sending unqualified visitors or anchor text could be misleading.
Content
Could your content just plain, boring and uninspiring?
Review Content and optimise for online reading.
Site Navigation
Is your site confusing to navigate? Do you have ads, pop-up that could be putting people off? Search box to find information quickly?
Mobile-Friendly
Websites need to be optimised to work on a mobile.Look great and load fast.
Fold Line
Keep important information and content above the fold line.
This means the first part of the page without having to scroll down.
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