Search engines want content that provides a positive experience and if your site is slow it can provide a poor experience.
Google pagespeed insights.
Bounce rate is a measurement of visitors who come to a website but then leave quickly (bounce) rather than continuing to view other pages of the website.
So what is a good and a bad bounce rate result? The simple explanation is, high bounce rate is bad and a low rate is good.
So, what's causing your visitors to leave and how you can help improve your rates? Bounce rates are believed to affect a website's ranking within search engine results pages (SERPs) so website SEO.
Search engines want content that provides a positive experience and if your site is slow it can provide a poor experience.
Google pagespeed insights.
Check meta description and meta tags.
Visitors get an indication of what content is about from metadata make sure they match the content.
Short sentences, white space and great images.
Locate which pages are contributing to the overall bounce rate.
Are the pages satisfying user intent?
Exceptionally high bounce rates can be blank pages, 404 pages, or pages not loading properly.
Referral traffic sending unqualified visitors or anchor text could be misleading.
Could your content just plain, boring and uninspiring?
Review Content and optimise for online reading.
Is your site confusing to navigate? Do you have ads, pop-up that could be putting people off? Search box to find information quickly?
Websites need to be optimised to work on a mobile.Look great and load fast.
Keep important information and content above the fold line.
This means the first part of the page without having to scroll down.