Reduce High Bounce Rate Checklist

2 Min Read
Reduce High Bounce Rate Checklist

Bounce rate is a measurement of visitors who come to a website but then leave quickly (bounce) rather than continuing to view other pages of the website.

So what is a good and a bad bounce rate result? The simple explanation is, high bounce rate is bad and a low rate is good.

What is High Bounce Rate?

A high bounce rate is a metric used in website analytics like google analytics to describe the percentage of your visitors that leave the website after only visiting a single page.

The metric represents the proportion of visitors who “bounce” or exit the site without interacting with any other pages.

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What is causing a high bounce rate?

So, what’s causing your visitors to leave and how you can help improve your rates?

A high bounce rate can indicate that visitors are not finding the content or information they are looking for, or that the website is not engaging enough to encourage them to explore further. A high bounce rate can also be the result of technical issues or poor user experience.

Low bounce rates are generally considered desirable, as they suggest that visitors are finding the information they need and are staying on the site to interact with additional pages.

These metrics are believed to affect a website’s ranking within search engine results pages (SERPs) so website SEO.

Reduce High Bounce Rate Checklist

Visitors are leaving your website quickly. Here are some ways to improve your bounce rate:
Load Time

Search engines want content that provides a positive experience and if your site is slow it can provide a poor experience.

A slow loading website can lead to a high bounce rate as visitors lose patience and leave.

Google pagespeed insights.

Misleading Content

Check meta description and meta tags.

Visitors get an indication of what content is about from metadata make sure they match the content.

Readable Content

Short sentences, white space and great images.

Clear Calls to Action

Encourage visitors to take specific actions, for example, signing up for a newsletter, making a purchase or speaking with a sales person.

Analysis Individual Pages

Locate which pages are contributing to the overall bounce rate.

Are the pages satisfying user intent?

Page Errors

Exceptionally high bounce rates can be blank pages, 404 pages, or pages not loading properly.

Bad Backlink

Referral traffic sending unqualified visitors or anchor text could be misleading.

Internal Links

Internal linking helps visitors explore your website and find other relevant content.


Could your content just plain, boring and uninspiring? Make sure your website is visually appealing and easy to navigate.

Offer valuable and relevant information and content to your visitors.

Review Content and optimise for online reading.

Site Navigation

Is your site confusing to navigate? Do you have ads, pop-up that could be putting people off? Search box to find information quickly?


Websites need to be optimised to work on a mobile. Make sure your website is mobile-friendly:

More and more people are using their mobile devices to browse the web, so make sure your website is optimized for mobile viewing.

Look great and load fast.

Fold Line

Keep important information and content above the fold line.

This means the first part of the page without having to scroll down.

Conduct A/B testing

Try different design and content variations to see what resonates with your visitors.

Implementing these strategies can help lower your metrics and improve the overall user experience on your website.

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