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Reduce High Bounce Rate Checklist

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Bounce rate is a measurment of visitors who come to a website but then leave quickly (bounce) rather than continuing to view other pages of the website.

So what is a good and a bad  bounce rate result? Simple explanation is, high bounce rate is bad and a low rate is good.

So, what’s causing your visitors to leave and how you can help improve your  rates? Bounce rates are believed to affect a website’s ranking within search engine results pages (SERPs) so website SEO.

Reduce High Bounce Rate Checklist

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Load Time

Search engines want content that provides a positive experience and if your site is slow it can provide a poor experience.

Google pagespeed insights.

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Misleading Content

Check meta description and meta tags.

Visitors get an indication of what content is about from meta data make sure they match the content.

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Readable Content

Short sentences, white space and great images.

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Analysis Individual Pages

Locate which pages are contributing to the overall bounce rate.

Are the pages satisfying user intent?

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Page Errors

Exceptionally high bounce rates can be blank pages, 404 pages, or pages not loading properly.

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Bad Backlink

Referral traffic sending unqualified visitors or anchor text could be misleading.

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Content

Could your content just plain, boring and uninspiring?

Review Content and optimise for online reading.

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Site Navigation

Is your site confusing to navigate? Do you have ads, pop-up that could be putting people off? Search box to find information quickly?

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Mobile-Friendly

Websites need to be optimised to work on a mobile.Look great and load fast.

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Fold Line

Keep important information and content above the fold line.

This means the first part of the page without having to scroll down.

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