Search engines want content that provides a positive experience and if your site is slow it can provide a poor experience.
Google pagespeed insights.
Bounce rate is a measurement of visitors who come to a website but then leave quickly (bounce) rather than continuing to view other pages of the website.
So what is a good and a bad bounce rate result? The simple explanation is, high bounce rate is bad and a low rate is good.
So, what's causing your visitors to leave and how you can help improve your rates? Bounce rates are believed to affect a website's ranking within search engine results pages (SERPs) so website SEO.
Search engines want content that provides a positive experience and if your site is slow it can provide a poor experience.
Google pagespeed insights.
Check meta description and meta tags.
Visitors get an indication of what content is about from metadata make sure they match the content.
Locate which pages are contributing to the overall bounce rate.
Are the pages satisfying user intent?
Exceptionally high bounce rates can be blank pages, 404 pages, or pages not loading properly.
Could your content just plain, boring and uninspiring?
Review Content and optimise for online reading.