Sales Lead Generation is the process of sparking interest in your company’s product / service with the aim to increase sales. It is a crucial part of the sales process because business salesforce efficiency is linked to the ability to generate new business leads.
All businesses need to generate sales leads to survive and grow. There are many ways of sales lead generation for example email lists, websites, shows, recommendations /referrals from existing customers, and advertising and marketing.
These are points where a business or person whom you have not yet done business, has shown or given reason to believe they have an interest in being a potential customer in the future.
Do research on the business who you are prospecting to.
Research competitors or business info which could be useful to open a conversation.
Identify relevant data and stats that can be used to open dialogue.
Research current news, evolving markets, industry, new products etc.
Target the key person or the correct department.
Who will see greatest benefit from the product or service?Who can sign off a sale?
Avoid sending cold calling emails you do not want to seem spammy.
Add value by offering a demo or give examples of your service.
Share blogs, articles or evidence you have available.
Understand customers pain points.
Focus on the solutions and problems that you can help solve.
Know your products and services inside out!
What solutions they offer business?
Avoid using any jargon.
Make yourself memorable for the right reason prove your knowledge of their pain points
End the call with thanks for the persons time and feedback.
Ask how you can follow up and move forward.
Send summary of your conversation.
Tracking communication is key
Update CRM (customer relationship management), spreadsheet, salesforce
Schedule follow up, document offers, notes
Note personal information that can help keep it friendly.
Who is your perfect customer? Who can benefit from what you offer? Identify and understand key characteristics or attributes of the perfect customer.
What are you offering? What problem can you solve?
Ensure you understand your potential customers pain points and their customer journey for success.
