Sales Lead Generation Checklist
Sales Lead Generation is the process of sparking interest in your company’s product / service with the aim to increase sales. It is a crucial part of the sales process because business salesforce efficiency is linked to the ability to generate new business leads.
All business need to generate sales leads to survive and grow. There are many ways of sales lead generation for example email list, website, shows, recommendations /referrals from existing customers, and advertising and marketing.
- Inbound marketing – Internet content creation and promotion.
Content creation blogs, videos, images, and infographics.
Promotion: Search engine optimisation (SEO), advertising pay per click (PPC), and social media. - Outbound marketing – Marketing that pushes itself at its audience. Example email marketing, TV commercials, events and shows, advertisements in magazines and papers.
These are points where a business or person whom you have not yet done business, has shown or given reason to believe they have an interest in being a potential customer in the future.
Sales Lead Generation Checklist
Qualify a Sales Lead
Who is your perfect customer? Who can benefit from what you offer? Identify and understand key characteristics or attributes of the perfect customer.
- Annual sales
- Employees Numbers
- Location
- Industry / Niche
- Technology
- Business Departments / Job title
- Already using a competitor product /service.
Customer Journey
What are you offering? What problem can you solve?
Ensure you understand your potential customers pain points and their journey for success.
