Increase brand awareness
Social media goals or what you what to achieve by having your business on social media platforms.
There is no “correct” answer to what your social media goals and objectives should be. You can't afford to ignore this process it will help you identify the specific steps and actions you need to take to get the results you want.
Using data to understand what’s creating the most traction in terms of engagement, clicks and revenue. Understand the effect of the time of the day, which day of the week creates better results, one platform over another could give you better results, or even certain topics.
Social media customer service also gives you the potential to respond quickly before it gets out of control.
Set your social media goals as part of your social media strategy.