Use whole questions instead of phrases.
Text searches is pretty short at about 2 words whereas we generally ask the a whole question in voice search.
Content...
Voice search is a fast-evolving technology that businesses can not ignore.
Voice search is popular because of smartphones and now the evolution of search assistants and smart speakers.
Searching with our voice needs to take a slightly different approach to tactics for website SEO.
According to Google voice assistants, most people imagine they are chatting with a friend when addressing their voice assistants. With a massive 72% using it as part of their daily routine which is growing year on year.
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Voice Search Checklist
Whole Questions
Content Structure
Break into relevant H2s and H3s using keywords in them.
Question Keywords
Question Words: Who, what, when, why, where and how.
Long-tail keywords complete questions.
Filler words: I, the, like, on the, to, for,
Stronger Intent
Natural language shows intent strongly.
example: type search “mobile phone” you’d have no idea whether it was to buy one, get it repaired, or simply solve a problem.
Words can reveal the degree of intent.
Local Search Results
Voice search has high local value as more likely to want local search results. Common requests consists of “near me” questions which is a strong signal of intent.
If you are a local business you need to make changes to your SEO approach, because voice search is becoming the way new customers will find you.
Frequently asked questions
Looking for more info? Here are some things we're commonly asked
SEO
Google's algorithm is constantly changing, and updates are very common. Most of these Google algorithm updates are minor and unnoticeable, but you’ll notice there is a big update at least once a year a large-scale overhaul of the SERP (search engine results page) that may impact your business and or your clients, but allows the algorithm to keep up with changing trends.
Read More: How do Google Algorithm Updates affect your website?
But what on earth is SEO? Or, for the non-acronym lovers out there, what is search engine optimisation? It is the way you can help increase traffic from search engines organically. What do we mean by organic traffic? Visitors find your website after finding you on a search engine's results page (SERP) and not through paid ads.
Read More: Basic Website SEO Checklist
Technical SEO is the technical changes you can make to help search engines crawl, index, and rank your website content. A successful SEO strategy includes both on-page and off-page SEO aspects. Off-page SEO involves building backlinks. On-page SEO involves the structure, content, and keywords of your website.
Read Me: Basic Technical SEO Checklist
Off-page SEO tactics are actions you can take to help your website rank better in search engine results pages.
Off-site SEO factors like backlinks and reviews are believed to weight ranking by up to 50%. Google Algorithms and ranking factors constantly change, but currently, these are helpful factors.
Read More: Off-page SEO Checklist
On-page SEO or Onpage optimisation (SEO) is the process of optimising each individual webpage to perform the best it can. Impacting on the ability of the page to rank better in search engine results pages (SERPs).
Helping it rank higher in organic search results and earn more relevant traffic from the search engines can help you get the visitors your business wants.
Read More: On-page SEO Checklist
E-A-T SEO is Google way to try and be certain of the websites and content they are recommending to searchers. Google want to deliver the most relevant information — but also the correct, accurate information to their customers.
Read More: E-A-T SEO Google Checklist