Voice Search Checklist
Voice search is a fast evolving technology that businesses can not ignore.
Voice search is popular because of smartphones and now the evolution of the search assistants and smart speakers.
Searching with our voice need to take a slightly different approach to tactics for website SEO.
According to Google voice assistants, most people imagine they are chatting with a friend when addressing their voice assistants. With a massive 72% using it as part of their daily routine which is growing year on year.
Voice Search SEO Checklist
Use whole questions instead of phrases.
Text searches is pretty short at about 2 words whereas we generally ask the a whole question in voice search.
Break into relevant H2s and H3s using keywords in them.
Question Words: Who, what, when, why, where and how.
Long-tail keywords complete questions.
Filler words: I, the, like, on the, to, for,
Natural language shows intent strongly.
example: type search “mobile phone” you’d have no idea whether it was to buy one, get it repaired, or simply solve a problem.
Words can reveal the degree of intent.
Local Search Results
Voice search has high local value as more likely to want local search results. Common requests consists of “near me” questions which is a strong signal of intent.
If you are a local business you need to make changes to your SEO approach, because voice search is becoming the way new customers will find you.