Website security to keep customers data private and secured.
Website launch checklist is important for both launching a brand new website or even if you are redesigning an existing one because it is so easy to overlook things whether you are a small business creating your own website or the most seasoned digital marketer.
Websites are made up of many components it can be a complex task. Instead of worrying about missing something, we have put together a comprehensive checklist to help you not miss a thing before your website launch.
We also have a technical website launch checklist.
A digital certificate that provides authentication for a website and enables an encrypted connection.
Website code used to test for errors or to help determine the cause of an error.
Consistent font size, colour and spacing.
Typography is important for user experience, perception, and readability.
What website legal pages should your website contain?
Broken links are links that don’t work. These can have a negative impact on your website SEO and user experience.
Harmful to your relationship with Google.
Improvement of search engine rankings using basic SEO website methods.
Google's algorithm is constantly changing, and updates are very common. Most of these Google algorithm updates are minor and unnoticeable, but you’ll notice there is a big update at least once a year a large-scale overhaul of the SERP (search engine results page) that may impact your business and or your clients, but allows the algorithm to keep up with changing trends.
But what on earth is SEO? Or, for the non-acronym lovers out there, what is search engine optimisation? It is the way you can help increase traffic from search engines organically. What do we mean by organic traffic? Visitors find your website after finding you on a search engine's results page (SERP) and not through paid ads.
Read More: Basic Website SEO Checklist
Technical SEO is the technical changes you can make to help search engines crawl, index, and rank your website content. A successful SEO strategy includes both on-page and off-page SEO aspects. Off-page SEO involves building backlinks. On-page SEO involves the structure, content, and keywords of your website.
Read Me: Basic Technical SEO Checklist
Off-page SEO tactics are actions you can take to help your website rank better in search engine results pages.
Off-site SEO factors like backlinks and reviews are believed to weight ranking by up to 50%. Google Algorithms and ranking factors constantly change, but currently, these are helpful factors.
Read More: Off-page SEO Checklist
On-page SEO or Onpage optimisation (SEO) is the process of optimising each individual webpage to perform the best it can. Impacting on the ability of the page to rank better in search engine results pages (SERPs).
Helping it rank higher in organic search results and earn more relevant traffic from the search engines can help you get the visitors your business wants.
Read More: On-page SEO Checklist
E-A-T SEO is Google way to try and be certain of the websites and content they are recommending to searchers. Google want to deliver the most relevant information — but also the correct, accurate information to their customers.
Read More: E-A-T SEO Google Checklist