Website Launch Checklist

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Website Launch Checklist

Website launch checklist is important for both launching a brand new website or even if you are redesigning an existing one because it is so easy to overlook things whether you are a small business creating your own website or the most seasoned digital marketer.

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Websites are made up of many components it can be a complex task. Instead of worrying about missing something, we have put together a comprehensive checklist to help you not miss a thing before your website launch.

We also have a technical website launch checklist.

Website Launch Checklist

It is so easy to overlook things whether you are a small business creating your own website or the most seasoned digital marketers
Website Security

Website security to keep customers data private and secured.

SSL Certificate

A digital certificate that provides authentication for a website and enables an encrypted connection.

Proofread Content

Checking content for grammar, spelling, style, and punctuation issues.

Remove Test Data / Debug Code

Website code used to test for errors or to help determine the cause of an error.

A/B Testing

Comparing two versions of a web page to work out which is better performing.

Check Typography

Consistent font size, colour and spacing.

Typography is important for user experience, perception, and readability.

Legal Pages

What website legal pages should your website contain?

Check Forms Work

Make sure people can make contact.

Check Payments Work

Can people make payments? Have you changed to live from test environment?

Google Analytics

Tracks and reports website traffic.

Create Sitemap

List of pages on web site to inform search engines about URLs on a website.

Cross Browser Compatibility

Making sure your website displays on as many browsers as possible.

Examples: Chrome, Firefox, Edge, Safari

Mobile Friendly

Make sure that your site looks great on all devices.

Broken Links

Broken links are links that don’t work. These can have a negative impact on your website SEO and user experience.

Harmful to your relationship with Google.


XML Sitemap for search engines and important for SEO (Search Engine Optimization).

Optimise Images

Images which are not optimised cause of slow page loading.

SEO Search Engine Optimisation

Improvement of search engine rankings using basic SEO website methods.


Don’t lose all your hard work make sure you can restore your website in case something goes wrong.

Frequently asked questions
Looking for more info? Here are some things we're commonly asked
  • How do Google Algorithm Updates affect your website?

    Google's algorithm is constantly changing, and updates are very common. Most of these Google algorithm updates are minor and unnoticeable, but you’ll notice there is a big update at least once a year a large-scale overhaul of the SERP (search engine results page) that may impact your business and or your clients, but allows the algorithm to keep up with changing trends.

    Read More: How do Google Algorithm Updates affect your website?

  • Basic Website SEO

    But what on earth is SEO? Or, for the non-acronym lovers out there, what is search engine optimisation? It is the way you can help increase traffic from search engines organically. What do we mean by organic traffic? Visitors find your website after finding you on a search engine's results page (SERP) and not through paid ads.

    Read More: Basic Website SEO Checklist

  • Basic Technical SEO

    Technical SEO is the technical changes you can make to help search engines crawl, index, and rank your website content. A successful SEO strategy includes both on-page and off-page SEO aspects. Off-page SEO involves building backlinks. On-page SEO involves the structure, content, and keywords of your website. 

    Read Me: Basic Technical SEO Checklist

  • Off-page SEO

    Off-page SEO tactics are actions you can take to help your website rank better in search engine results pages.

    Off-site SEO factors like backlinks and reviews are believed to weight ranking by up to 50%. Google Algorithms and ranking factors constantly change, but currently, these are helpful factors.

    Read More: Off-page SEO Checklist

  • On-page SEO

    On-page SEO or Onpage optimisation (SEO) is the process of optimising each individual webpage to perform the best it can. Impacting on the ability of the page to rank better in search engine results pages (SERPs).

    Helping it rank higher in organic search results and earn more relevant traffic from the search engines can help you get the visitors your business wants. 

    Read More: On-page SEO Checklist

  • E-A-T SEO Google

    E-A-T SEO is Google way to try and be certain of the websites and content they are recommending to searchers. Google want to deliver the most relevant information — but also the correct, accurate information to their customers.

    Read More: E-A-T SEO Google Checklist

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