WordPress Optimisation to help your website perform faster and make a better overall user experience for your visits. Google uses this data as part of its core web vitals and influences your website rankings within the search engine.
WordPress is a great way to get your business a website for very little cost and without any website building knowledge.
WordPress is a free open source one of the most popular content management systems on the internet, used by millions for business websites. WordPress allows individuals with no coding experience to create websites and blogs.
But a large majority of these sites are slow and unresponsive, which is very frustrating to visitors. And this has a major impact on the search engine rankings of your site. With WordPress optimisation techniques you can improve the speed and performance of your site by changing some settings and making some changes to the server choice.
A website with a fast load time will have higher conversions, more sales and ultimately, more leads. Why is this important? Because, as we know, the average person spends up to 30 seconds before they make their final purchasing decision.
Google now ranks websites based on how quickly they load. It’s also a ranking factor in their mobile-first Google algorithm. The average site takes 2 seconds to load, which is why it’s so important that you get your website speed right.
How much does your website load? You should always be looking at the loading speed of your site from multiple angles: Is the site loading properly on desktop and mobile? Does the site load fast when people search for it on Google? Are there any errors in the source code of the site? Is there anything slowing down the loading speed?
If you’re not sure how to check for errors or what you can do to make your site faster, then we’ll give you some tips on how to improve your site speed. We’ve identified some of the most common problems that cause slow loading times, and the best ways to fix them. To help your website rank on Google.
If you don’t know if you should be concerned about your website speed use the Google page speed tool to perform a Core Web Vitals Assessment as part of the Lighthouse performance score. This will give you a clear indication of how well your website is performing.
They classify the website speed in a simple traffic system, red, amber and green when you have passed the speed test with flying colours.
0 – 49 (Red): Poor
50 – 89 (Amber): Needs Improvement
90 – 100 (Green): Good
Each element of the page is timed for its loading speed for your visitor.
Not all parts have to be green to get an overall green passed score. Want to understand more take a look at Lighthouse performance scoring.
Website optimisation to increase the speed results in google can be tricky but this basic WordPress optimisation checklist are important elements to look at that can have a huge effect on the speed of your WordPress website.
There are many other tools to help you know how your website is performing. Google search console, google analytics can offer many different insights into how your website is performing.
Use Google Analytics to track your website traffic and see how it’s performing
Google Analytics is a free service offered by Google that allows you to track the behaviour of your visitors, their activity on your website, and how people interact with your content. You can set up Google Analytics on your website without the need for coding or any knowledge of programming. It’s completely free, and is an invaluable tool for improving your business and understanding your audience. What are we using it for?
How to add a Google Analytics code to my website? Once you’ve installed the Google Analytics code on your website, you’ll need to add the tracking code to each page that you want to track.
You can use Google Search Console to analyse how well your website is performing in search engine results (SERPs). This includes things like the number of visits to your site, and how often you’re featured in search results.
Also includes page experience, google discovery, performance and mobile useability.
The whole process of optimising a website is a continuous process. It is never fully done with changes and updates potentially affecting your results. Check analytics at least weekly and maybe a review once a month and make changes where necessary.
Google's algorithm is constantly changing, and updates are very common. Most of these Google algorithm updates are minor and unnoticeable, but you’ll notice there is a big update at least once a year a large-scale overhaul of the SERP (search engine results page) that may impact your business and or your clients, but allows the algorithm to keep up with changing trends.
Read More: How do Google Algorithm Updates affect your website?
But what on earth is SEO? Or, for the non-acronym lovers out there, what is search engine optimisation? It is the way you can help increase traffic from search engines organically. What do we mean by organic traffic? Visitors find your website after finding you on a search engine's results page (SERP) and not through paid ads.
Read More: Basic Website SEO Checklist
Technical SEO is the technical changes you can make to help search engines crawl, index, and rank your website content. A successful SEO strategy includes both on-page and off-page SEO aspects. Off-page SEO involves building backlinks. On-page SEO involves the structure, content, and keywords of your website.
Read Me: Basic Technical SEO Checklist
Off-page SEO tactics are actions you can take to help your website rank better in search engine results pages.
Off-site SEO factors like backlinks and reviews are believed to weight ranking by up to 50%. Google Algorithms and ranking factors constantly change, but currently, these are helpful factors.
Read More: Off-page SEO Checklist
On-page SEO or Onpage optimisation (SEO) is the process of optimising each individual webpage to perform the best it can. Impacting on the ability of the page to rank better in search engine results pages (SERPs).
Helping it rank higher in organic search results and earn more relevant traffic from the search engines can help you get the visitors your business wants.
Read More: On-page SEO Checklist
E-A-T SEO is Google way to try and be certain of the websites and content they are recommending to searchers. Google want to deliver the most relevant information — but also the correct, accurate information to their customers.
Read More: E-A-T SEO Google Checklist