Market Research and Strategy Checklist

Excited about starting your own business but it’s important to do your market research and strategy plan. This can help kick start your business adventure.

Knowledge is power, the more research and information gathered in your industry/market the more you will be prepared for the challenges ahead. Market research

This checklist can help make sure you don’t miss any steps along the way so you can become successful.

Market Research and Strategy Checklist

Research Your Market

Get to know and understand the market from customers perspectives and suppliers.

Research helps avoid making mistakes in the future.

Online research: Google service/ product then read the first two page results.
Competitors, what they offer, keywords, marketing and price range.
Talk to people in the industry: No need to reinvent the wheel get first-hand insight.
Setup costs, regulations, requirements for production and problems incurred.
Walk in customer’s shoes: Customer journey acting as a potential customer understand your target audience.