Your website domain name is your business home online.
Marketing Basics for new business. Exciting times ahead, you have decided to start your own business. You have the idea and passion but need to know the basics for marketing a new business checklist.
Websites are an ideal way for small businesses to tell people who they are, what they do and how they can benefit lives and businesses. Online presence is essential for any new startup business.
Once you have created your website you need to think about SEO (Search Engine Optimisation). Create a content marketing strategy.
Marketing basics must also include social media marketing as also important whether you love it or hate it, it can help business.
Think about blogging to create more content on your website that can be shared socially. Make different types of content like videos or create podcast to attract your customers / followers.
Create a simple brochure website only needs to have a few pages but are the foundation for most marketing. Websites are a simple online business card for potential customers to see.
Make sure mobile-friendly.
Social media is one of the cheapest easiest forms of marketing. Potential lead generation, brand awareness, and recommendations.
Branded email address makes you look professional and more memorable in your customers’ inbox.
Write or vlog about your business and share a wealth of knowledge and become an authority in your field. It will also help improve your search engine ranking for free.
Marketing is the process you take to promote the sales of your business product or service.
Read More: Marketing Basics Checklist
Digital Marketing is online marketing using digital channels.
Digital marketing includes channels like Websites, Email Marketing, Video Marketing, Influencer Marketing, Social Media Marketing, Organic Search (SEO), Paid Search Pay-Per-Click Advertising (PPC) and Search Engine Marketing channels (SEM).
Read More: Content Marketing Strategy Checklist
Content marketing engages with your audience with specially formatted content that resinates with your niche market. This content should share knowledge and knowhow to help your potential customers.
Read More: Content Marketing Strategy Checklist
Phygital blending physical and digital marketing
Read More: Phygital: Blending Physical and Digital Marketing for Better Customer Experience