Google search console verification errors are reasons you cannot prove ownership of your website/ domain name.
Search console verification is a process that Google requires you to confirm and prove ownership of a website. Every domain requires at least one verified owner.
If you don’t verify your site ownership it can affect your presence on Google Search results.
Removing the verification file from your website will make you to lose verification.
Using Incorrect tag/snippet/files. Remember to use the ones provided at the beginning of the verification process.
Adding <META> tag must be within the <HEAD>
Wrong location: correct page, correct place
Add a new TXT record with domain name provider.
Error looking site’s domain name.Could be server down, or an issue with routing the DNS.
Google Analytics tracking code associated with the website.
Place the tracking code in the <head> section, not the <body> section or, verification will fail.Only use the exact code provided; do no modify in anyway.
Registered a domain with Google Domains should be automatically verified.
It should verify automatically when added to Search Console.
Google Tag Manager account container snippet code.
Was your server down, busy or responding slowly?
Check server and response time and try again.
Redirected too many times could it be in infinite loop?
Does the website require a password authentication?
Check that you are submitting the correct URL for your website.
Check spelling errors, and correct extension (.com, .co.uk etc)
Google's algorithm is constantly changing, and updates are very common. Most of these Google algorithm updates are minor and unnoticeable, but you’ll notice there is a big update at least once a year a large-scale overhaul of the SERP (search engine results page) that may impact your business and or your clients, but allows the algorithm to keep up with changing trends.
Read More: How do Google Algorithm Updates affect your website?
But what on earth is SEO? Or, for the non-acronym lovers out there, what is search engine optimisation? It is the way you can help increase traffic from search engines organically. What do we mean by organic traffic? Visitors find your website after finding you on a search engine's results page (SERP) and not through paid ads.
Read More: Basic Website SEO Checklist
Technical SEO is the technical changes you can make to help search engines crawl, index, and rank your website content. A successful SEO strategy includes both on-page and off-page SEO aspects. Off-page SEO involves building backlinks. On-page SEO involves the structure, content, and keywords of your website.
Read Me: Basic Technical SEO Checklist
Off-page SEO tactics are actions you can take to help your website rank better in search engine results pages.
Off-site SEO factors like backlinks and reviews are believed to weight ranking by up to 50%. Google Algorithms and ranking factors constantly change, but currently, these are helpful factors.
Read More: Off-page SEO Checklist
On-page SEO or Onpage optimisation (SEO) is the process of optimising each individual webpage to perform the best it can. Impacting on the ability of the page to rank better in search engine results pages (SERPs).
Helping it rank higher in organic search results and earn more relevant traffic from the search engines can help you get the visitors your business wants.
Read More: On-page SEO Checklist
E-A-T SEO is Google way to try and be certain of the websites and content they are recommending to searchers. Google want to deliver the most relevant information — but also the correct, accurate information to their customers.
Read More: E-A-T SEO Google Checklist