Combine searches by putting OR between two search terms like A OR B returns results related to A or B, or both.
Example checklist OR to do list
The pipe (|) is a replacement for “OR” as it does identical search.
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Google Search Operators are special commands that expand the capabilities of a regular text search.
Refine web searches using search operators. These operator keys are punctuation that would normally be ignored by Google and seen as “noise” in any search results.
There are more “advanced search operators” that can be used to get even more specific results.
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Basic Google Search Operators Checklist
OR
site:
Get search results for specific website.
Example site:wp.checkify.com
related:
include related: front of a website domain name you already know.
Example related:wp.checkify.com
” “
Force Google for exact-match results the “search term.”
Put any word or phrase in quotes to force exact results.
Example “The Checklist Manifesto“
( )
Control the order in which they execute the search by grouping multiple terms or searches.
Example (checklist OR to do list) prevent mistakes
–
Minus (-) excludes the term in the search results by placing in front of any term to be removed from the results.
Example Checklist -to do list
*
Asterisk (*) like is like a wild-card search as it will match any word or phrase.
example Checklist *Happiness
..
The two dots (..) with numbers on either side match to numbers in that range.
Example 2018..2020
AND
Search for A AND B will give you only results related to both A and B.
Google generally defaults to “AND” on searches.
Example checklist AND to do list
in
Convert measurements and units use “in” between two units.
Example kilos in stone
$ or €
Price search is looking for a specific price.
This can be combined with a (.) for exact price match.
Example €19.99 or €19.99.
@
Search for social media results like twitter / facebook
#
Hashtags identify a certain term
define:
Use like a dictionary and it will display the meaning of a word like in search engine results pages SERPs.
Example: define:checklist
map:
Get Google to display map results for a locational search.
Example: map:London
source:
Locate news from a certain source.
Example checklist source:inc.com
Frequently asked questions
Looking for more info? Here are some things we're commonly asked
SEO
Google's algorithm is constantly changing, and updates are very common. Most of these Google algorithm updates are minor and unnoticeable, but you’ll notice there is a big update at least once a year a large-scale overhaul of the SERP (search engine results page) that may impact your business and or your clients, but allows the algorithm to keep up with changing trends.
Read More: How do Google Algorithm Updates affect your website?
But what on earth is SEO? Or, for the non-acronym lovers out there, what is search engine optimisation? It is the way you can help increase traffic from search engines organically. What do we mean by organic traffic? Visitors find your website after finding you on a search engine's results page (SERP) and not through paid ads.
Read More: Basic Website SEO Checklist
Technical SEO is the technical changes you can make to help search engines crawl, index, and rank your website content. A successful SEO strategy includes both on-page and off-page SEO aspects. Off-page SEO involves building backlinks. On-page SEO involves the structure, content, and keywords of your website.
Read Me: Basic Technical SEO Checklist
Off-page SEO tactics are actions you can take to help your website rank better in search engine results pages.
Off-site SEO factors like backlinks and reviews are believed to weight ranking by up to 50%. Google Algorithms and ranking factors constantly change, but currently, these are helpful factors.
Read More: Off-page SEO Checklist
On-page SEO or Onpage optimisation (SEO) is the process of optimising each individual webpage to perform the best it can. Impacting on the ability of the page to rank better in search engine results pages (SERPs).
Helping it rank higher in organic search results and earn more relevant traffic from the search engines can help you get the visitors your business wants.
Read More: On-page SEO Checklist
E-A-T SEO is Google way to try and be certain of the websites and content they are recommending to searchers. Google want to deliver the most relevant information — but also the correct, accurate information to their customers.
Read More: E-A-T SEO Google Checklist