
Generative Engine Optimisation (GEO) Checklist
As traditional search engines evolve into AI-powered assistants and generative engines, a new form of content strategy is emerging: Generative Engine Optimisation (GEO). Just like SEO (Search Engine Optimisation) focuses on making content discoverable by search engines like Google, GEO is about optimising content for generative AI platforms such as ChatGPT, Google’s Gemini, and Perplexity AI. These […]